How do advertisers elicit a particular response from their audience? image as text Analyzes visual or aural techniques used in a media message for a particular.

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Presentation transcript:

How do advertisers elicit a particular response from their audience? image as text Analyzes visual or aural techniques used in a media message for a particular audience and evaluates their effectiveness. Media Messages

Have you seen these ads?

Why did you define the tone like you did? What is the tone of this ad?

Why do you link the meaning you get from the layout to the compositional strategies in the layout? How does the tone of this ad differ from the original Absolute ads? What emotional reactions do you have when you view this ad? Why do you think you have that reaction?

Tone? Mood? Emotional Reaction? Who do you think created this ad Why?

What is the warrant inherent in this ad?

What is the difference in tone? What emotional reactions are we supposed to have as we view this ad? Why do we have those reactions?

Have you seen these ads?

What’s going on here? How do advertisements play on our beliefs, fears, desires, needs, and emotions?

Consumerism Think about the day after Thanksgiving. Do YOU go shopping? What does this ad say about our society? What is the tone of this ad?

Do you wear this brand?

How are women portrayed in ads? What cultural beliefs drive this ad?

These are REAL Nike ads.

One step ahead for women…

How are men portrayed in ads?

What is the tone in this ad? What cultural beliefs drive this ad?

A little reality never hurt anyone. What is the tone in this ad? Why do you react the way you do?

1980 Camel Lights. What is the tone in this ad? What cultural beliefs drive this ad? How are our cultural beliefs different than they were 30, 50, even 10 years ago?

Reality Check… What is the tone in this ad?

1980 What is the tone in this ad? What cultural beliefs drive this ad? How are our cultural beliefs different than they were 30, 50, even 10 years ago?

What is the tone in this ad?

1955 Cigarette Ad. Can you imagine seeing an ad like this today? What is the tone in this ad? What cultural beliefs drive this ad? How are our cultural beliefs different than they were 30, 50, even 10 years ago? How does the tone differ from cigarette ads 50 years ago? 30 years ago?

Reality check. Cultural Statement.

1955 What is the tone in this ad? What cultural beliefs drive this ad? How are our cultural beliefs different than they were 30, 50, even 10 years ago? How does the tone differ from cigarette ads 50 years ago? 30 years ago?

Compare the tone in this to the previous ads.

Yum

Compare. What is the difference between this real ad and the others? What is the tone of this ad? What is missing in this ad? Why? What is your emotional reaction to this ad?

What is the message here?

1950’s What is the warrant in this picture? What is the difference between the tone of this ad and the spoof ads you have seen? What adjectives would you use to describe this ad? What was the hidden message behind this ad?

Tone? What is your immediate reaction to this ad?

1950 How the times have changed…..