Siege Mode 2008 Summer Olympics. Predispositions Dealing with an international user base Impossible to reach everyone Define interaction.

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Presentation transcript:

Siege Mode 2008 Summer Olympics

Predispositions Dealing with an international user base Impossible to reach everyone Define interaction

The Users Find information about TV broadcasting of the games Wanted to know internet popularity Previous/current projects Projected interaction and information

Insights People like story lines The internet is the way to go Users demand instant gratification

Concepts Fantasy league On-Demand style of viewing for the TV Online competition to choose event winners Interactive website

Prototype

Our Strategy Advertise website with television networks Link from official 2008 summer games website Viral video advertising Athlete/team promotion

Questions?