1. 111 © 2002, Cisco Systems, Inc. All rights reserved.

2. Overview of broadband in European cities Ulf Lorandsson Systems Engineering Manager Unified Channels Operations Cisco Systems Sweden

3. Topics Broadband definitions Broadband definitions Service definitions Service definitions European broadband market European broadband market Example broadband networks Example broadband networks Conclusion Conclusion

4. Some Broadband definitions IP Provider IP Provider – I.e ISP or Metropolitan network Triple Play Triple Play – Data, Telephony & Video (TV) Equal Access / Open Access Equal Access / Open Access – Multiple xSPs deliver their services – End users have freedom of choose Wholesale Wholesale – A SP is linking a SPs to its customer ETTB ETTB –Metro services to Enterprises FTTH FTTH – Fibre to the home

5. Some Service definitions Walled Gardens Walled Gardens – Branded service or content evironment available only to paid subscribers. Open Garden Open Garden – An opening in a walled garden that is used as an inducement to subscription (free content). Open Access Open Access – “The Garden” is open for multiple xSP to deliber their branded services. Local services Local services – Housing environment services, local shops, governmental services “24h”. Services on internet Services on internet – Every service on the net.

6. Customer segments Services Both Residentials Only (ETTH) Data Only “Triple play” Businesses Only (ETTB) Data and Voice European Broadband Market Salten bredband

7. Enhanced programming Enhanced programming VOD and NVOD VOD and NVOD Video/audio streaming Video/audio streaming On-line gaming On-line gaming Enhanced advertising Enhanced advertising Walled Gardens Walled Gardens Virtual models and tours Virtual models and tours “Click and talk“ audio/video support “Click and talk“ audio/video support Email, chat, and instant messaging Email, chat, and instant messaging Unified messaging Unified messaging PC- and cable- based telephony PC- and cable- based telephony Video conferencing Video conferencing Always on (Flat fee) High speed “Killer Applications” – not one single application

8. InteractiveAdvertising Radio Broadcast Interactive Program Guide Video on Demand Radio on Demand Music on Demand Gaming Content Specific Information Time Shifted TVBroadcast TV Near Video on Demand on DemandT-Commerce Network Based PVR WWW Browsing E-Learning

9. Salten

10. IP—The Next Utility Water Gas Electricity IP Broadband

11. Conclusions Full market competition are pre-requisites to enable broadband infrastructure and services Full market competition are pre-requisites to enable broadband infrastructure and services Open Access and competition needs to be on services, not packet transport Open Access and competition needs to be on services, not packet transport General momentum and public awareness is needed: the extent of the Broadband revolution is the same as the Electricity revolution General momentum and public awareness is needed: the extent of the Broadband revolution is the same as the Electricity revolution Broadband is a key enabler for future growth Broadband is a key enabler for future growth The future is here now!

12. 12 © 2002, Cisco Systems, Inc. All rights reserved.