Knowledge Economy: Riga, 2007 Metropolitan Marketing in the Baltic Sea Region - Current Outlook, Best Practices, Future Visions Vilnius Marketing Programme

2 Vilnius Strategic Plan Vilnius – the most modern city international centre of politics, business, science and culture a new economy an advanced society a distinct environment Priority I: Increasing the international competitiveness Objective 1.2.: to build a particular image of Vilnius as the City of knowledge economy Tool to develop a marketing programme of Vilnius knowledge economy sector

3 Knowledge economy marketing Conclusions: No single basket Joint teams Coordinated activities Hunting of Battleship Bismarck, 18 May 1941 Association Knowledge Economy Forum

4 Municipal Authority Business and Science - creation and application of solutions - adjusting the trends NGO’s community voice - opinion leaders -dissemination of the ideas e.g. Association Knowledge Economy Forum, Association Infobalt Triple helix partnership - guarantee for consistent long term activities - preserving the values

5 KE Marketing programme (2005) Vilnius - Kaunas Dipolis The City of Vilnius Vilnius – the Future City of the Baltic Region 2006/07 Vilnius and Kaunas Region – European Region of the Future 2006/2007

6 KE Marketing programme (2005) Objectives - toprovide the mechanism and tools for influencing public opinion an thus creating information background in the countries of BSR and the EU as well as regions of Lithuania. motivated inhabitants motivated investors development of KE sector - to position Vilnius and the Dipolis as open attractive and potential areas providing intellectual products and services as well hospitable place for new KE businesses - to encourage the citizens and local businesses to take advantage of KE benefits and transform into more complex knowledge intensive structures Directions increased awareness of the KE achievements (business organizations) achievements quoted by economy observers creativity, ability to react flexibly (inhabitants and local businesses) Outcomes

7 KE initiatives Sunrise Valley International School of KE E-City Northtowm Technology Park Visoriai IT ValleyVilnius –Kaunas Dipolis Kaunas Hi-Tech and IT Park Biotechnology Science Park Alliance Window2Future Kaunas e-region KE Ambassadors Agriculture science and technology park

8 Who, What and How? TARGET GROUPS EU and BSR politicians Media Businesses Scientists and researchers Youth Public - positive attitude to KE secotor of Vilnius and Dipolis - applied priorities - requested feedback from the target groups Public presentations by various social and economy group Information on the WEB, publications, posters Participation and organising various events (exhibitions, conferences, seminars) Press releases and conferences, articles TARGETTOOLS

9 Conclusions Different efficiency of marketing tools (Vilnius and Dipolis science and technology parks) Role of the WEB information in disseminating and influencing PPP and Vilnius science and technology parks as the most efficient channels for KE marketing Positive attitude of Lithuanian media and the inhabitants to KE Trends of reducing marketing activities of KE initiatives (2018) Lithuanian scientists and researchers as well as EU, BSR politicians and businesses as major target groups

10 Recommendations Focus in science and technology parks and abilities to use the marketing tools on their own Documents by the KE initiatives and other authorities to be introduced on the web in several languages. Support to partnership of and other science and technology as well as PPP. The City of Vilnius as science and technology valley

11 Thank You for Attention