THE MEDIA AND THE LITERACIES: MEDIA LITERACY, INFORMATION LITERACY, DIGITAL LITERACY Prepared by: Doaa Mohamed Fathallah Article author : Tibor Koltay Szent István University, Jászberény, Hungary

Outline Introduction What is LITERACY ? Media literacy Information literacy Digital literacy Comparison bet. Media & Information literacy Multicultural literacy Emerging technology literacy Reproduction literacy Multimodal literacy Consumers and producers conclusion Video Questions

Introduction In Digital era : we are using digital media Information : is available in large amounts through many tools especially digital ones. global village Marshall McLuhan is a famous scientist in the field of media who said that : “the world has become a global village“. Media influences: perceptions, beliefs and attitudes. Media consumption: depends on user communication and the availability of digital products.

What is LITERACY ? read and write ( Longman dictionary ) Literacy is the state of being able to read and write ( Longman dictionary ) Literacy includes visual, electronic and digital forms of communication.

Media literacy Media literacy Media literacy is the ability to: access access the media understand understand critically evaluate critically evaluate media content create produce create communications / produce messages Media literacy cares about how people comprehend, interpret, analyze and compose media messages. Example : Example : Facebook, website or blog ……passive or active audience Egyptian Army (sms) in the revolution Q

Media literacy Children and youth especially adolescents exposed to a large amount of media messages entertainment for entertainment through television, internet, music, movies and videogames. socialization Therefore Media literacy plays a role in the socialization when children and youth exposed to these messages. Entertainment leads to socialization There is a need to understand the media work and citizens should know the political, ideological, economic and cultural dimensions of media.

Video Assignment Media Literacy (elementary school intro) ‏.mp4 OR

Information literacy Means To : Recognize Recognize when information is neededIdentifyLocate Think critically Evaluate Use Use information to solve a problem Note: Ward argument (2006) states that info. Lit. includes media lit.

Information literacy

Digital literacy Includes : presentation The presentation of information evaluation The evaluation of information organization The organization of information Through : The usage of digital tools & digital resources.

Digital literacy

Comparison Information literacyMedia literacySimil. & diffe. Requires analytic skills S Critical evaluationCritical evaluation to the media messages S Sometimes based on traditional conceptions New media doesn’t but media lit. can improve traditional print lit. skills D Interpret complex communicative situations Disputable valid (not sure) D Soft applied disciplineNo attempt D Not foundCommercial communication (advertising) D Requires technology mediated unclear in media lit. D

Multicultural literacy Is the ability to Acknowledge Acknowledge compare compare contrast contrast appreciate appreciate commonalities and differences in cultural behaviors beliefs and values, within and between cultures. Q

Emerging technology literacy Is the ability to: adapt adapt understand understand evaluate evaluate make use of make use of the continually emerging innovations in information technology make intelligent decisions make intelligent decisions about the adoption of new tools & resources.

Reproduction literacy creative re-use Means the creative re-use of existing materials ( is embedded into digital literacy).

Multimodal literacy synthesis of multiple modes promises a synthesis of multiple modes of communication Results : Singular modes New or Multiple meanings New or Multiple meanings. Transformed into

Consumers and producers receiversnot senders People are regarded as receivers but not senders of messages. content creation is easier than ever many are already content producers NOW, content creation is easier than ever, because the same technology can easily be used to send and receive, thus many are already content producers. web growth in online publishingan increasing number of writers The web began to develop as a global forum for conversations and there is explosive growth in online publishing, with an increasing number of writers who are specialists and non-specialists.

Conclusion Finally, The article gave us : An overview about 3 main literacies and other new literacies definitions. Similarities and differences between Media & Information literacies. The attention to the blurring line between media consumers and producers.

Specific Questions What is media literacy? What is media literacy? What are the other two important literacies? Information literacy & Digital literacy What is the definition of multicultural literacy? What is the definition of multicultural literacy? What are the other literacies mentioned in the article? Visual literacy, Emerging technology literacy, reproduction literacy & Multimodal literacy. What the web develops in online publishing? It is recognized that the web began to develop as a global forum for conversations and we witness an explosive growth in online publishing, with an increasing number of writers (Beeson, 2005).

Discussion Questions Do we need media literacy? Why? To what extent we have the awareness of using digital tools & resources? Are you a media literate person? & what skills do you have? How can we apply media literacy in our society? In other words, through what channels can we aware people of media literacy?

Useful Links Resources on Media and Media Literacy- University of Michigan, The George Lucas Educational Foundation - For improving the K-12 learning process, Media Awareness Network, Association for Media Literacy, Concerned Children's Advertisers,

Any Questions …..