1. Creative online activities of Estonian schoolchildren Pille Pruulmann-Vengerfeldt Pille Runnel Veronika Kalmus Andra Siibak

2. Outline of the presentation Brief theoretical anchor in media literacy Overview of the study Most frequent online acitvities and creative activities Typology of content creators and their background and engagement in other online activities Discussion on implications

3. Levels of media literacy 1.Access 2.Evaluation/ critical analysis 3.Content creation ability Institutional aspects Social and personal aspects Individual Creating content, creating information, creating and contributing to media and communication environment – is essential definition to all literacy.

4. Data Survey of 713 school children aged 11-18, located in three cities – Tallinn, Tartu and Pärnu 99% are Internet users in this age group. Time spent online

5. Most frequent online activities

6. Social Networking sites Discussion forums Online news portals Individual homepges

7. Engagement in content creation activities Cluster analysis of the given activities based on the frequency of use

8. [Textual] Content creator typology

9. Content creator types

10. Computer skills

13. Conclusions Most popular online activities are related to communication Visual content creation is more common than textual Creating content in various environments is relatively exclusive of similar practices in other environments