BIL. ALVERNAZ Bil. Alvernaz Communications Copyright © 2015 by Bil. Alvernaz – 209-920-4474.

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Presentation transcript:

BIL. ALVERNAZ Bil. Alvernaz Communications Copyright © 2015 by Bil. Alvernaz –

BIL. ALVERNAZ Communications - the Value Proposition … It’s all about "telling the story" of your value and purpose to help people better understand: What you do. How you do it. Why it matters.

BIL. ALVERNAZ Communicating and Connecting With People! An overview of my knowledge, experience, and know-how for communications, public information, and writing: Non-profit organizations (local, regional & national) Council of Fresno County Governments (regional) Merced Workforce Investment Board (regional) The TurboTax/Peter Norton empires (national) Microsoft & Motorola Corporations (global) Aerojet & DoD (national and international) Educational Committees/Boards (regional) Writing, including for USA Today.

BIL. ALVERNAZ Here is why I am the person you want... I focus on, “What is in the best interests of the organization?” and “How can I make a difference?” Working as part of the team(s), I am ready to help whenever I am needed. My communications and people skills, plus knowing how to listen, are strong assets! My Communications Model shows the “big picture.” I can be a resource for writing in any area – day or night, including weekends.

BIL. ALVERNAZ Copyright © 2015 by Bil. Alvernaz

BIL. ALVERNAZ What I will do … Work within and/or create a Communications Plan. Identify (and get to know) the people to work with. Leadership, news media, members, and community organizations. Get people involved in “making great things happen.” People and teams throughout the organization and in communities. Implement/manage a Communications Plan. Cultivate working relationships wherever needed. Develop impactful, readable communications. Monitor results, effectiveness, and impact. Consistency/continuity in all messaging.

BIL. ALVERNAZ How will this guy get started?

BIL. ALVERNAZ This would is my approach … Keep things going that are working and in motion. Define goals and objectives for communications. Listen to/watch what is (and isn’t) going on. S.W.O.T. Analysis – to map out a plan/roadmap. Research opportunities and potential. Analyze the point of view of our audiences. Focus on mission, vision, and core values. Maximize news media/social media exposure. Implement PSAs and a Speakers Bureau. Include testimonials in marketing material. Put my infectious optimism to work!

BIL. ALVERNAZ Positive results and impact!

BIL. ALVERNAZ This is how I will make a difference … One person as the “Gate Keeper” for communications. Organized system for distributing/sharing information. A company “voice” to reach employees and all areas. An effective way to provide news and updates. Forms, Data, and Information fast and easy to find. Team collaboration/project management online. Diversity, Safety, Security, change/process management. Greatly reduce use of for sending “stuff.” Help people better communicate. A writer for content, liaison, and coaching. ALWAYS cost effective and UNDER budget.

BIL. ALVERNAZ Thank you for your time and consideration. I appreciate this opportunity to “tell my story.” “Some men see things as they are and ask, Why? I dream of things that never were and ask, Why not?” Robert F. Kennedy