UX Case Study daniela How many steps does it take to confirm an ? July 2014 when using a mobile app
Confirmation expected steps 5 No more than 5 ?
What if it takes … Confirmation expected steps 5 No more than 5 ? 40 steps
40 Steps daniela Pinterest Flow by daniela validation process
Start: Open native app
1. Validate address what is it using?
Gmail 2. We use different s for different apps…
3. Open Inbox…
Pinterest ! 4. Find message…
5. Confirm …
6. Log back into app…
7. Enter credentials Prefer the app
8. No updates in the app… Back to the browser
9. Enter credentials via the browser… Ok
10. Wrong password… dang! I forgot
11. Switch ‘site’ to reset password… Try it now ?
Back to the browser 12. Still no updates in the app
13. Switch ‘site’ AGAIN to reset password… Try site ?
14. Enter …
15. Reset password…
Go to Gmail 16. Follow instruction…
17. Open Inbox…
18. Find message… Pinterest !
19. Confirm…
20. Type new password…
21. Swipe to see more…
22. Swipe to read label…
23. Type password AGAIN…
24. Swipe to see more…
Done? 25. Change password…
26. Confirm…
27. Log in…
28. Enter credentials…
29. Enter …
30. Close keyboard…
Ok 31. Log in…
32. Wait for page to load…
Don’t want to! 33. Click TAKE A LOOK to dismiss message…
34. Limited functionality… What else?
35. Look for more actions… where ?
36. Wait for page to resize…
pulling to refresh 37. Wait for page to load…
What happened? 38. Go back…
Finally! 39. Open app…
Something is happening… 40. Wait…
41. Log AGAIN into native app…
42. Enter credentials, AGAIN…
43. Confirm…
44. Processing…
45. Use app… Did it!
UX Review daniela Confirmation expected steps 5 unnecessary steps 40