© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level © 2005 Les Mills International Limited© 2006 Les Mills International Limited Click to edit Master title style Click to edit Master subtitle style © Les Mills International 20041

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level TAKE YOUR GROUP FITNESS BUSINESS TO THE MAX

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 TODAY’S TOPICS  The Future of Group Fitness  The Size of the Group Fitness prize  Introducing Les Mills International  Group Fitness powered by Les Mills  The Four Drivers of Group Fitness 1)LES MILLS ™ Group Fit Formulas 2)LES MILLS ™ Group Fitness Training 3)LES MILLS ™ Group Fitness Management system 4)LES MILLS ™ Group Fitness Marketing materials  Next Steps

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level THE FUTURE OF GROUP FITNESS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007  Experience and transformation economies are booming (1)  Wellness spending in the US alone will surpass one trillion dollars by 2010 (2)  Health clubs are at the sharp end of the experience economy - gym attendance is becoming the biggest sport in the world (3) (1) Pines and Gilmour, The Experience Economy 1999 (2) Paul Zane Pilzner; The Wellness Revolution: How to make a fortune in the Next Trillion-Dollar Industry 2002 (3) Phillip Mills; 2004 FUTURE MARKET FOR GROUP FITNESS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 (4) Phillip Mills; 2005 (5) James J. Annesi; Effects of Minimal Group Promotion on Cohesion and Exercise Adherence 1999 (6) IHRSA Retention Report 2004  Group Fitness is the vanguard of the fitness industry and has huge potential as a form of entertainment (4)  “90% of all exercisers report that they would prefer to work-out in a group.” (5)  “Increase in group fitness participation is a key indicator of club growth and profitability” (6) FUTURE MARKET FOR GROUP FITNESS

Group Fitness is at the sharp end of the experience economy! Example: Evolution of the exercycle  1980 Old-fashioned stationary bike  1985 Computerised bike  1990 Cardio theatre  1995 Spinning class  1999 RPM ™ CREATING MORE ENTERTAINING EXERCISE ENVIRONMENTS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level THE SIZE OF THE GROUP FITNESS PRIZE

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 THE SIZE OF THE PRIZE CALCULATE CURRENT OCCUPANCY  Calculate total square metres of your Group Fitness studio(s)? _______  Divide this number by 4 (if using metres) or 40 (if using feet) (1) _______  This number represents your Maximum Class Capacity (MCC) _______  How many classes are at:  75% MCC, or _______  Between 30% - 75% MCC, or_______  Less than 30% MCC_______  Ask yourself these questions:  How much of the prize am I giving up with my present programming?  How much of the prize could I gain with better programming? WORKBOOK SHEET 1 (1) Les Mills International recommends circa 4 square metres or 40 square feet per person

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 EXAMPLE OF SINGLE STUDIO WITH CAPACITY OF 30  Current weekly attendance=500  Target weekly attendance=1,000  500 extra attendances ÷ 1.75*=285 new members  285 x (cost of membership= $142,500 $500 annualised)  Achieve 75% of income= $106,875  Achieve 50% of income=$71,250  Achieve 35% of income=$49,875 * Average member attendance per week - IHRSA 2004 THE SIZE OF THE PRIZE

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 EXAMPLE OF SINGLE STUDIO WITH CAPACITY OF 30 How much would you spend to achieve $142,500 extra member revenue?  Increased GFM wages and incentives$ 6,000  Increased instructor wages and incentives$ 8,000  Studio improvements$ 7,500  Additional marketing costs$ 8,000  Licence fees$ 2,500  Increased training costs$ 2,500 TOTAL$34,750 Return on investment (on $142,500) 410% Return on investment (on 50% of income - $71,250) 205% THE SIZE OF THE PRIZE

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 ADDITIONAL FACTORS IF YOU HAVE VERY BUSY STUDIOS  Independent research confirms that members at Les Mills’ licensees visit their facilities on average 2.9 times per week*  At Les Mills Auckland, busy studios provided a number of profitable benefits:  improved retention  ability to increase membership prices significantly over time  new members due to the reputation of Group Fitness  Ultimately, Les Mills Auckland chose to invest in increased Group Fitness space to maximise attendance levels while accessing all the other benefits of group exercise as a competitive advantage * AC Nielsen Survey, 2006 THE SIZE OF THE PRIZE

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007  Add up your weekly class attendances TOTAL ____________  What could this be if your instructors were delivering world-class, life-changing experiences every time? POTENTIAL TOTAL ____________  Take the difference between these two numbers, divide it by 1.75 (IHRSA average member weekly attendance) and multiply it by your annual membership rate POTENTIAL INCOME GAIN $ ____________  Assume a 50% success rate of the income gain to be conservative 50% POTENTIAL INCOME GAIN $ ____________ CALCULATE REVENUE WORKBOOK SHEET 2 THE SIZE OF THE PRIZE FOR YOUR CLUB

WHAT IF YOU WERE THE BEST IN:  Your suburb?  Your city?  Your region?  Your country? WHAT WOULD IT DO FOR:  Your break-even?  Your retention?  Your sales?  Your profit? MANY CLUBS JUST WANT TO BREAK EVEN IN GROUP FITNESS

RECOGNISE THE BUSINESS POTENTIAL OF GROUP FITNESS Club of 1,470 members Annual GF re-launch Signed up140 new members Euros 6,000 investment Euros 62,000 income >10 times payback 4 hour evening concert Theatrical event 400 attendees 200 non-member guests 70% conversion rate Cross-club teamwork

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level GROUP FITNESS POWERED BY LES MILLS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007  Licensed to over 11,000 clubs in more than 70 countries  Occupying 20% of world’s health clubs’ Group Fitness timetables  Servicing the world with a unique global agency network  60,000 Les Mills’ certified elite fitness instructors  In excess of 4 million consumers per week doing Les Mills’ classes INTRODUCING LES MILLS INTERNATIONAL

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007  Les Mills World of Fitness, Auckland, New Zealand  11,000 members - Membership average Euros 60 per month  5,000m 2 / 53,500 ft 2 Fitness-only club  2,000m 2 / 21,500 ft 2 Group Fitness area  4 GF studios - largest is 700m 2 / 7,500 ft 2  Over 150 classes per week  50% of total attendances  65 part-time instructors  7,000+ Group Fitness visits per week LES MILLS AUCKLAND – CLUB BASED GROUP FITNESS MODEL FOR THE WORLD

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Source: Conversa Global CVM Study 2004 Notes: (1) Sample size n = 644; Countries n = 10  38% of fitness clubs surveyed believed there were no competitors for LES MILLS ™ programmes  Ratings by Les Mills’ licensees were on average 25% higher than those given to Les Mills’ competitors  Key reasons why clubs purchased LES MILLS ™ Group Fit Formulas were:  recognition of the contribution to growing and retaining membership  the quality of the programmes  demand from club customers INTERNATIONAL RESEARCH REVEALS STRENGTH OF THE LES MILLS ™ SYSTEM

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level THE FOUR DRIVERS OF GROUP FITNESS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 THE FOUR DRIVERS OF GROUP FITNESS WORKING HARD TOGETHER GROUP FITNESS MARKETING MATERIALS GROUP FIT FORMULAS GROUP FITNESS TRAINING GROUP FITNESS MANAGEMENT SYSTEM

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level GROUP FIT FORMULAS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Programme development means identifying the most popular activities people want Functional strength training Mind / body Martial fitness Step training Indoor cycling Sports conditioning / HiLo Dance Create easy-to-follow, results-driven, enjoyable choreography Use current Top 40 music with maximum appeal to the widest market Base your programme development on commercial reality. Be cautious of short- term fads DRIVER ONE WHAT DO PEOPLE WANT? MODEL FOR PROGRAMME DEVELOPMENT

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Identify the largest market categories Using pre-choreography produced by world-leading instructors Test and refine the programmes in live club situations Listen to thousands of songs each quarter for music selection Always base our programmes on a commercial programme formula Programmes developed to meet consumer needs based on independent market research EXAMPLE of sustainable Group Fit Formulas DRIVER ONE WHAT DO PEOPLE WANT FROM GROUP FITNESS?

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007  Ride the rhythm for the athlete within  The real weights workout where I feel strong and get challenged  The lively step workout where I get lifted  The dance workout where I get high on the feeling of dance  The cardio conditioning workout inspired by sports training  The martial arts workout where I am unleashed  The yoga, tai chi, pilates workout where I feel strong and centre, long and strong  The low-impact workout that lets you choose just how hard you work DRIVER ONE THE ESSENCE OF THE LES MILLS ™ GROUP FIT FORMULAS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER ONE WHAT GROUP FIT FORMULAS DO CLUBS WANT THE GLOBAL MIX – JUNE 07 Across its range of 8 GF formulas, Les Mills has licensed approx. 37,000 programmes to over 11,000 clubs BODYPUMP™ BODYCOMBAT ™ BODYFLOW® RPM ™ BODYJAM ™ BODYATTACK ™ BODYSTEP ™ BODYVIVE ™ 9,952

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER ONE  More than 90% visit their clubs at least twice a week to specifically take part in Les Mills’ classes (1)  Nearly 40% visit at least 4 times a week to take part (2)  Average of at least 2.9 visits a week compared to IHRSA estimate of 1.75 visits (3)  75% of members surveyed said they might change clubs if they stopped offering Les Mills programmes (4)  Over 90% said they would definitely recommend Les Mills programmes to their friends (5) INDEPENDENT RESEARCH REVEALS THE STRENGTH OF THE LES MILLS ™ SYSTEM (1- 5) AC Nielsen Survey 2006 Notes: Sample size n = 1002 Country: USA

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level GROUP FITNESS TRAINING

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Build on instructor strengths to create stars Choreography Technique “Physical Execution” Coaching “Teaching Skills” Fitness magic “Theatre Skills” Connecting “Communication” DRIVER TWO FIVE KEY ELEMENTS OF TEACHING

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007  Module training  Certification  Quarterly workshops  Advanced instructor training  Technique intensives  Quality assessments  Team training for quarterly launch  Individual tuition Distributor driven Club driven A QUALITY GROUP FITNESS TRAINING PROCESS DRIVER TWO

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management * Recruitment needs to reflect the essence of each programme 1.Group Fitness Manager selects instructors for Module* 2.Group Fitness Manager prepares instructors for Module 3.Instructors attend LES MILLS ™ Module training for 2 or 3 days 4.Group Fitness Manager coaches instructors to be class-ready 5.Group Fitness Manager ensures instructors submit videos 6.Les Mills assesses instructor videos up to 12 weeks post-Module 7.CERTIFICATION DRIVER TWO WORKING SIDE BY SIDE TO CERTIFY INSTRUCTORS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER TWO TRAINING NEEDS WORLD CLASS GROUP FITNESS RESOURCES

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Key findings Score Overall score across all instructors 8.2 Les Mills’ instructor training and certification 8.3 Importance of being part of a global family 8.8 Percentage of instructors who viewed Les Mills as having no competition 38% Percentage rating for importance of being part of a worldwide movement to improve people‘s health and fitness 70% Source: Conversa Global CVM Study 2005 Notes: (1) Sample size n = 4,218; (2) Sample size n = 928 DRIVER TWO GLOBAL INSTRUCTOR RESEARCH ON LES MILLS ™ TRAINING SYSTEMS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Instructors place a high value on the LES MILLS ™ training system in each region, while gaining substantial inspiration and reward from being part of a global movement to improve people’s health and fitness. Source: Conversa Global CVM Study 2005 Notes: (1) Sample size n = 4,218; (2) Sample size n = 928 DRIVER TWO GLOBAL INSTRUCTOR RESEARCH ON LES MILLS ™ TRAINING SYSTEMS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level GROUP FITNESS MANAGEMENT SYSTEM

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management Create a Group Fitness scorecard 2. Maximise your Group Fitness timetable 3. Recruit world-class Group Fitness instructors (and keep them!) 4. Organise great Group Fitness instructor training 5. Develop the best Group Fitness studio you can afford 6. Create a Group Fitness marketing plan 7. Plan for Group Fitness success 8. Hire, or be, a world-class Group Fitness Manager DRIVER THREE THE GROUP FITNESS MANAGEMENT SYSTEM IS BUILT AROUND 8 KEY ELEMENTS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Interactive workshops about the 8 Key Elements of Group Fitness Management where attendees learn about:  The importance of measuring attendances  Using attendance data to create successful timetabling  How to find world-class instructors  What training is required to create world-class instructors  The impact of studio design on member experience  Innovative marketing strategies to build attendances  Key factors to consider when creating a plan for success  What it takes to be a truly great Group Fitness Manager DRIVER THREE GROUP FITNESS MANAGEMENT SYSTEM TOOLS TO DRIVE BUSINESS SUCCESS 1

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER THREE GROUP FITNESS MANAGEMENT SYSTEM TOOLS TO DRIVE BUSINESS SUCCESS 2  Club Group Fitness Coaches in each agency  Most comprehensive online GF Management guide available e.g.  Instructor interview guide and recruitment campaigns  Instructor assessment and self assessment forms  Studio design guide and checklists  Launch and re-launch manuals  Budget templates  GF Management interview guide and self assessment forms  Online timetable creator  Group Fitness case study database - Group Fit P.R.O.F.I.T.  Online GF Managers forum

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER THREE LES MILLS™ Group Fitness recruitment campaigns GROUP FITNESS INSTRUCTOR RECRUITMENT

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Simplified framework to assess the 5 Key Elements of teaching Easy-to-understand instructor priorities Powerful tool to support ongoing, in-house training Building towards mastery DRIVER THREE GROUP FITNESS ASSESSMENT TOOL

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER THREE GROUP FITNESS TIMETABLE CREATOR

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER THREE GROUP FITNESS LAUNCH AND RE- LAUNCH MANUALS

DRIVER THREE ONLINE CASE STUDY DATABASE

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER THREE BEST PRACTICE CASE STUDY: LEVITE JCC, BIRMINGHAM, ALABAMA Facility of 2,250 members Only 8% capacity usage in GF 18 months ago Quickly reduced Instructor team from 50– 20 people Average attendance in class was 4-8 people Launched Les Mills programs in March 2005 Successful freestyle classes maintained Today 88% capacity usage in Les Mills classes 82% retention 59% of total attendances are from GF

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER THREE BEST PRACTICE CASE STUDY: LEVITE JCC, BIRMINGHAM, ALABAMA Only one studio available GF Manager negotiated use of other space for classes Deliver 65 land classes per week 45 classes in the studio, 20 in other facility venues Premium priced in the area Very high quality in Instructor team Instructor team to reach 40 people Minimum of 20% male attendance in Les Mills classes Rank in the top 10 out of 250 JCCs in USA

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level GROUP FITNESS MARKETING MATERIALS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 DRIVER FOUR E-CLUB: YOUR ONLINE MARKETING TEAM

© 2006 Les Mills International Limited Abs & Butt OR DRIVER FOUR REAP THE BENEFITS OF MARKETING BRANDS WHAT WOULD YOU RATHER MARKET?

1.Les Mills ™ Group Fitness Formulas 2.Quarterly event campaigns 3.Outdoor campaigns 4.Imagination campaign 5.Black-and-white series 6.Fantasy campaign 7.Life-changing campaign 8.What’s in it for me campaign 9.Shape your future campaign 10.Tree campaign © 2006 Les Mills International Limited DRIVER FOUR E-CLUB SOME OF THE CAMPAIGNS AVAILABLE

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS Click to edit Master text styles Second level Third level Fourth level Fifth level NEXT STEPS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007  Les Mills’ sales team contacts club  Club signs licence agreement  Training of instructors undertaken  Instructors sign instructor agreement  Instructors enrol in auto-ship  Instructors submit video for assessment and final certification  Les Mills’ regional account managers actively assist the club in launching the new programmes to its members  Licensee club relaunches the programme every quarter to coincide with Les Mills’ new quarterly release HOW DO I SIGN UP AS A LES MILLS LICENSEE?

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management Review Group Fitness scores 2. Contact regional Les Mills’ distributor 3. Select two programmes to launch in the next months 4. Update licence agreement 5. Book instructor training 6. Re-book Group Fitness Management training NEXT STEPS FOR CURRENT LICENSEES TO LAUNCH MORE PROGRAMMES

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Research shows that licensees enjoyed greater business benefits when they schedule more than 50% of the timetable with LES MILLS ™ programmes and offer 5 or more LES MILLS ™ programmes Source: Conversa Global CVM Study 2005 Notes: (1) Sample size n = 4,218; (2) Sample size n = 928 NEXT STEPS FOR CURRENT LICENSEES TO LAUNCH MORE PROGRAMMES

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Les Mills:  Is the undisputed world leader in Group Fitness  Has over 25 years’ expertise in creating and perfecting its Group Fitness system, used in over 11,000 clubs worldwide  Spends millions of dollars annually to ensure its products are world- class  Has a safety review process, comprising medical and fitness industry professionals who review each programme before its release to the market  Is continually innovating to improve existing products and bring new products to the market LES MILLS OFFERS UNPARALLELED DEPTH OF EXPERIENCE IN GROUP FITNESS

© 2006 Les Mills International Limited LES MILLS GROUP FITNESS FORMULAS  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level © Les Mills International Ltd  Group Fitness Management 2007 Where do you see yourself?  Ready to sign up  Interested but need more information  Thanks but no thanks - would like to try classes first MAKING YOUR DREAMS BECOME A REALITY

© 2006 Les Mills International Limited© 2005 Les Mills International Limited© 2006 Les Mills International Limited Click to edit Master title style Click to edit Master subtitle style © Les Mills International