1. 9800 9487 A LONG WAY TOGETHER 3794 5023 6371 7525 8314 20 0 1997 2003 2100 1998 1999 2000 2001 2002 2004 2005 2006 10500 2007 10700 © 2005 Les Mills International Limited

2. LMI STRATEGIC DIRECTION OUR ESSENCE : CHALLENGE AND INSPIRATION ENERGETIC, BOLD, FUN OUR PURPOS E: TO CREATE LIFE-CHANGING FITNESS EXPERIENCES EVERY TIME, EVERYWHERE OUR VALU ES: INNOVATIVE, HONEST, ACCOUNTABLE, WORLD CLASS, HEART

3. WE WILL BE A TOP 5 HEALTH AND FITNESS BRAND WITHIN REACH OF All HOW WILL WE KNOW? 1.)WE WILL APPEAR ON “TOP 100 GLOBAL BRANDS” SURVEY 2.)WE WILL BE ABLE TO COUNT MORE THAN 25M DIRECT CUSTOMERS EVERY WEEK USING LES MILLS TO EXERCISE 3.)CORE GLOBAL BUSINESS REVENUE WILL GROW FROM USD70M TO MORE THAN USD500M; DELIVERING STRONG PROFITABILITY OTHER INITIATIVES ADD HUGE ADDITIONAL POTENTIAL 4.)WE WILL BE IN EVERY MARKET IN THE WORLD

4. ..RESPONSIBLE TO THE PLANET AND ITS PEOPLE.

5. THE PRODUCTS BODYPUMP TM BODYCOMBAT TM RPM TM BODYJAM TM BODYVIVE TM BODYBALANCE / FLOW TM BODYATTACK TM BODYSTEP TM BRANDED MERCHANDISE GROUP FITNE SS FOR KIDS? GFM RESOU RCES? ? BRANDED MERCHANDISE

6. THE OPPORTUNITY

7. THE BUSINESS MODEL LES MILLS HEAD QUARTERS IN NEW ZEALAND AGENTS INDUSTRY LEADERS IN THEIR MARKET HQHQ

8. THE PATH

9. SHARING OUR PLANNING AND COMMITMENTS FOR THE COMING YEAR

10. FIRST, STRENGTHEN THE CORE Dealing with core areas of risk relationships product offering music brand protection and compliance

11. NEXT, CAPTURE MORE VALUE Maximising return from existing markets and products USA, including LMWC Les Mills Baltic Italy global growth in current markets and some new markets

12. THEN, LEVERAGE FROM STRENGTHS Establishing new businesses clothing equipment music

13. AND GROW CONSUMER AWARENESS. Starting to grow consumer awareness of brand through programmes for personal use on-line community partnering consumer PR

14. LES MILLS IN 2015