Best Seller Mega Minds September 9 th, 2014 Teaching Call With Peggy McColl

Today’s Call  A Focus on List Building 2

You’ve heard me say it before …  List Building is the single most beneficial thing you can do as an author to build your business! 3

What an list is NOT!  Your contact list in your “inbox”  People who you 4

Do NOT Do This  Take people’s address or the information from the business cards and enter it into your list/subscription 5

What an List IS  Subscription based  People have willingly entered their list into a form (offline or online) to request something from you 6

Multiple Ways to Build an List 1. Regularly Scheduled Offering 2. Free Gift 3. eBook – Giveaway (from your site) 4. Promotions – free webinar 5. Content Rich Newsletter 6. Blogs – subscribe to blogs 7. Selling Products 8. Selling Services 9. Host an Event 10. Book Launch 11. Application Process 7

1. Regularly Scheduled Content  Snippet – Tip (Short)  Quote(s)  Stories  Successes  Strategies  Audio / Written / Video  A Separate Site  Or on Your Main Site 8

Sample 

Sample 

2. Free Gift  Something others would find of value  Downloadable  Immediately Accessible 11

Sample Your Bonus Gift The One Secret Manifesting Technique that Will Have You Achieving Your Goals Like Magic from New York Times Best Selling Author Peggy McColl known as The Queen of Manifestation and The Goal Achieving Expert Discover How To Begin Creating The Life Of YOUR Choosing. Here's your chance to learn from one of the truly great manifestors of positive change in this all-new online presentation you're sure to look back on as a turning point in your life - and it's FREE! and for the download page, please use this link:

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3. An eBook as a Giveaway  You Must Own the Rights  Give it Away on Your Website  Create a Download Page 14

4. Promotions – Free Webinar 15

5. Content Rich Newsletter  Less Frequent  Content Rich  Filled with Value  Typically Free 16

6. Blogs 17

7. Selling Products  Customers purchase from YOUR Site  You Have an Opportunity to Offer Them Something Else 18

8. Selling Services  Customers purchase from YOUR Site  You Have an Opportunity to Offer Them Something Else  More Likely to Buy WHEN They Love You 19

9. Host an Event

10. A Book Launch

11. Application Process

You Can Use MULTIPLE Ways  You don’t have to use only one method 23

Permission Based Marketing  By entering in your address you are agreeing to receive …  Check the box to receive … 24

The Value of a Prospect 25

The Value of a Customer 26

Earnings Per Click  s Sent  # of “Opens”  # of People Who Take “Action”  # of People Who Buy 27

List Services  =1&id= =1&id=96822  Shopping Cart Services  MailChimp.com  ConstantContact.com  iContact.com  Lyris.com 28

Create a Strategy & Launch 29

Open Q & A  Now is the time … 30