 Showcase the prestige of our firm and lawyers in the marketplace  To win more clients - clients and prospects use them as independent and objective source  Valuable third party endorsement for marketing materials and brochures  Many other uses for submission information (e.g. pitches, press releases, award submissions, social media advertising)  Benchmarking ourselves with competitors  Drive lawyer recruitment WHY DO WE WANT GOOD RANKINGS?

OUR STRATEGY Focus on the needs of the guides: about them, not us. Meet their submission criteria and deadlines.

 Firms provide submissions and referees before the deadline.  Researchers read the submissions.  Researchers contact the clients about the firms.  Researchers choose to arrange interviews with the firms.  At the end of the research, the researcher will sit with the editor to discuss all their notes and rank the section. DIRECTORIES METHODOLOGY

 Do not include every case in the world – select 15 matters (Chambers) 10 (Legal 500) which showcase that our work is:  on trend – for example, we are involved in many of the class actions on the rise in Israel.  complex and innovative - for example, multiple jurisdictions, many competing parties, new area of law, value, niche area of expertise.  carried out by a team of partners and associates. SUBMISSIONS: BEST PRACTICE

 My number one tip here would be to choose clients who have a good working knowledge of the team  Choose clients who will be available AND responsive  Don’t limit referees to clients – consider other professionals such as accountants or surveyors. Even another ranked lawyer  Make sure they are properly briefed REMEMBER: The biggest obstacle to upward movement in the tables will be lack of client feedback. CHOOSING CLIENTS

 Short and to the point – don’t overwhelm with legal jargon.  Highlight market trends and give details of any changes in the past 12 months that have had a positive impact on our practice.  Be inclusive and remember that you are representing the practice overall.  Persuasiveness and enthusiasm. Sometimes lawyers forget to be friendly!  Don’t be afraid to talk about other firms but be positive and constructive. INSIDE VIEW: INTERVIEW TIPS

 Provide work highlights, for Chambers (15) and Legal 500 (10) on time.  Review written submission information.  Willingness to be interviewed.  Pre-warn clients that directory researchers will be contacting them. HOW ARE PARTNERS INVOLVED?

IMPROVED RANKINGS! BARUCH HASHEM!

 We liaise with marketing teams to ensure they have the content they need, keep track of deadlines, provide tips..  Briefings: regular contact with researchers and editors and get constructive feedback.  Interviews: brief partners for the interview.  Follow-up: provide researchers and editors with updates. HOW ELSE CAN WE HELP YOU?

IF YOU HAVE ANY SPECIFIC QUESTIONS REGARDING SUBMISSIONS PLEASE FEEL FREE TO CONTACT US AT CONTACT US AT NISHLIS:

Follow Nishlis Legal Marketing Legalmarkting.co.il