1. Optimising your channel strategy
Richard Hutchinson – Capita Resourcing

2. Who am I?
Richard Hutchinson – Head of Sourcing at Capita Resourcing Worked at Capita since September 2014 Previous organisations include: Home Retail Group Alexander Mann Solutions Accenture Cable & Wireless 18 years in recruitment - focused on Candidate Attraction & Sourcing for 15 years Making the channels work is what it is all about!

3. What am I going to talk about?
Introducing Capita Resourcing
Top tips for optimising your channel strategy
Take a look at some of the key points in more detail
Any Questions!

4. Capita Resourcing – An Overview“
Capita Resourcing is the strategic resourcing business within Capita plc.
We align ourselves to our customers businesses and connect them with the people that power business success. ”

5. 5 Top Tips Understand the needs of your business
Consider immediate and long term strategy
Make sure your teams know how to maximise results
Constantly review performance of channels
Put the right team model in place to make it work

6. Understand the needs of your business
Your strategy needs to be in line with the needs of the business
Understand the short / long term business strategy
Work with HR to develop effective demand planning
Be involved in succession planning meetings
Embed recruiters into their business areas
Review your strategy with the business regularly

7. Consider immediate and short term strategy
Define your sourcing and attraction strategy
Identify relevant channels to generate immediate results
Develop long term plans for future recruitment needs
Immediate
Long term
Tactical advertising on job boards
Generic & Niche
Sourcing candidates via CV databases / LinkedIn / social media for current vacancy requirements
Utilising your employees for employee referrals
Developing your employer brand
Engaging relevant candidate types via social media
Making your employees brand ambassadors
Building an effective Talent Pipeline for the future
School / University partnerships

8. Maximising results You have to optimise performance
Channels won’t just work by themselves
You have to optimise performance
Train your recruiters on how to use the channel effectively
Make the most of suppliers training solutions
Don’t forget the basics – e.g. job adverts
Don’t assume channels are being used
Review usage and challenge non-usage
Reward good usage - competitions
Have a clear view on what success looks like
Work with your suppliers to achieve it

9. Constantly review performance of channels
Develop effective reporting to understand performance
Consider what you are trying to achieve
Align analysis to success criteria
Use data to identify areas that need improving
Is it a training issue?
Can performance improve?
Does the strategy need to be updated?
Hold suppliers to account
Share your analysis with suppliers
Demand action where poor performance has been identified

10. Centralised Sourcing Team Candidate Attraction Manager
The right team model
Developing and Optimising your channels is essential to ensure ROI
Developing long term pipelines often gets left behind
At Capita Resourcing we:
Have centralised sourcing teams
Have Candidate Attraction Managers focused on attraction activities
Our recruiters to have the time to be strategic advisors to the business
Centralised Sourcing Team
Candidate Attraction Manager
Sourcing for live roles
Candidate identification/engagement
Talent pipeline development
Talent pool management
Competitor mapping & Insight
Supplier relationship management
Media planning & buying
Campaign development
Channel optimisation
Brand & creative development
Social Media management
Technology support