Education...Discovery...Innovation...Achievement Fast Forward - 2002 Growing Brand Identity and Global Recognition for the CPMT Society Potomac Communications.

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Presentation transcript:

Education...Discovery...Innovation...Achievement Fast Forward Growing Brand Identity and Global Recognition for the CPMT Society Potomac Communications Group, Inc. 9 February West Palm Beach, Florida USA Board of Governors Presentation

Generating Momentum Brand identity Marketing communications “infrastructure” Media readiness Outreach materials Integration with ongoing Society programs

Full Speed Ahead Priorities Media outreach - get “hits” – Interviews – Bylined articles – “Ambassadors” training (second class at ECTC) Interactive press room on web site Major conferences promotion and publicity “How To” tools for volunteer leaders Infrastructure/materials development (continue)

Media Relations Media “ambassadors” training (round 2) Media list - expand international “reach” Customized messages Relationship building with key reporters and editors Interview placement and follow-up By-lined article development and placement Clip distribution and secondary uses

Media: Telling the CPMT Society’s Story Opportunistic Media - Headline Driven Military applications Environmentally friendly materials in electronics Breaking news Strategic Media - CPMT Society Driven System on a Package (SOP) MEMS - Telecommunications Lead-free soldering Packaging benefits in everyday life Globalization

Who’s Interested in the CPMT Society?

Getting Ink - Round 1 Placements And we’re just getting started... EP&P Microsystems and the Role of the CPMT Society March/April 2002 EP&P Military Applications May 2002 Advanced Packaging Military Applications April 2002 Electronics Design Magazine 50 Years of Electronic Components February/March 2002

CPMT Society Online Press Room Providing journalists with easy to find information, while positioning the Society as a reliable resource

CPMT Society Press Room

Conference/Workshop Promotion & Publicity Position conference as a “must go” event (attendance) Attract high quality papers (promote Call for Papers) Identify newsworthy technical content (advance work with organizers) Orchestrate CPMT Society events (visibility) Promote event in trade press and in-house pubs (expand reach) Attract substantial media (interviews, coverage, follow-up stories) Capture highlights in CPMT Society materials (newsletters, etc.)

4 “Full Court Press”Conference Promotion Targets in 2002 ECTC (May San Diego, California USA) Semicon West/IEMT (July San Jose, California USA) Accelerated Stress Testing (September Montreal, Canada) EPTC (December Singapore) + “How to” templates and spot assistance for other programs

“How To” Materials Re-purpose print materials for web access Templates, graphics, models Electronic handbook

A Call to Action - On the Path to Being #1  Heads up - automatically copy us on your s (workshop plans, Transactions special sections, calls for papers, TC issues, BOG actions)  Gee whiz - share interesting “factoids” about the industry, the market, key developments, downstream impacts, etc. (with authoritative sources)  Media support - add us to your s for advance conference programs, pre-pub proceedings, PPT presentations, other potential media “grabbers”  Visuals - raid your organization’s photo collection for “annual report quality” photos of the technology, illustrating CPMT Society’s fields of interest (with attribution!)  Think “leverage” - make the most use of our new materials, templates, etc. in your professional travels and contacts  Quid pro quo - tell us what you need to help you do your CPMT Society job better (but please clear it with Connie first!)

Education...Discovery...Innovation...Achievement Fast Forward Growing Brand Identity and Global Recognition for the CPMT Society Potomac Communications Group2025 M Street NW, Suite 350, Washington, DC Ellen LepperKristine MartinBob Conrad (media)