Tools to Community Organizing

Population of 1.2 million single-familyProvides free waste and recycling collection to single-family homes only Budget Problems = Poor Recycling Program City of San Diego

San Diego landfill is due to close in 2012 Just meeting AB 939 mandate at 52% Recently implemented a Business/Multi- family & C&D Mandatory Ordinance

Zero Waste San Diego Found in January 2007 Became an official 501(c)3 March 2009 Agenda Driven –Education –Special Venues –Grassroots Organizing Comprised of volunteers, no staff

Challenges 1.No Budget 2.No Time 3.Lots of ideas

Strategy Identify Media Tools Listservs Social Media Community Networking Groups Public Buildings Online Calendars

Listservs Create your own –Google & yahoo Join already established ones –National and local groups Keywords: recycling, sustainable, your community name

Social Media Networking Facebook –Create a group/page for your organization Groups – basic bulletin board features Pages – more advanced –Applications (ie. Causes) –Page Activity Statistics –Ad development Twitter –Short messages and ads. –Texting through the phone and/or computer LinkedIn –Business networking

Community Networking Groups Green Drinks Meetup.com

Public Buildings Libraries –Meeting Rooms –Community Calendar –Cheap Park and Recreations –Meeting Rooms –Community Calendar –Cheap Coffee Shop

Online Calendars Craigslist Local greenie calendar –For example:SDELN.org Volunteer Websites –Volunteermatch.com –Volunteersandiego.com Newspapers Websites Online Newspapers

Takes Time Bring a signup sheet to every event Don’t reinvent the wheel Submit Submit Submit Don’t Worry

Thank You! Laura Anthony Zero Waste San Diego Twitter: zerowastesd Be our Fan on Facebook