Telling the Nourish Story: It’s more than just a this session is amazing #SI2015 #NourishYourself
Session Overview ➢ Introduction to Storytelling and Marketing ➢ Why and basic principles ➢ How to use the Nourish Brand and create a brand for your chapter ➢ What is happening in terms of marketing innovation? ➢ How does this apply to me?
Your Chapter ➢ Why would you market your chapter? ➢ How can you market your chapter?
Your Ventures ➢ Why would you market your chapter? ➢ How can you market your ventures?
Your Project ➢ Why would you market your project? ➢ How can you market your project?
It’s all about YOU! ➢ What are your biggest challenges? ➢ What do you want out of marketing? ➢ What do you need out of marketing? ➢ What do you need from NIIO?
WHY | HOW | WHAT ➢ Objective ➢ Marketing ➢ Branding ➢ Advertising
Communication Be-Attitudes ➢ BE... ➢ Consistent ➢ Relevant ➢ Measurable ➢ Timely ➢ Respectful
The Marketing Mix
Questions
Story
Identity
Nourish International ➢ Branding Guidelines Branding Guidelines ➢ Align your chapter’s branding with the International Office! ➢ Check out our nourish.org website, Social Media pages, blogs, and newsletters for examples of correct branding
Nourish International ➢ Marketing Kit for Chapters ➢ Chapter websites ➢ Flyers ➢ Presentations ➢ Social media plans ➢ More chapter-friendly style guide
Questions
Your Chapter ➢ What’s your brand?
Market ➢ Chapter manual pg. 41
Strategy ➢ Audience ➢ Place ➢ Time ➢ Cost
Brand Management
Questions
Digital ➢ E-newsletters ➢ Websites
SEO #1!!!
Social
Outbound vs. Inbound
Native Advertising
Co-Creation + User- Generated Content
Guerilla
Viral
Texting/Messaging
Values ➢ Transparency ➢ Engagement ➢ Visual ➢ Data-Driven ➢ Personal, Relationship-based
Is this thing on? ➢ How do you know if your marketing efforts are working?
Questions