Launching a Basketball League Targeted at: Management

Agenda Positioning of basketball in India The Basketball League - Why? Prevailing competition and ways to overcome SWOT Analysis Marketing Strategy Business Model Game Model Bidding Model Plan of Action

Positioning of basketball game in India Affiliations of basketball Spread of the game Major championship and awards Training and development of the players Opportunities and employment

The Basketball League Why?  Success of other leagues  Strong viewership for sports and entertainment  Short duration and simplicity of the game  Increase in number of sports channels

The Basketball League – Why? (contd.) Parameters IPLEPL Year of Formation SeasonApril – MayAugust – May Number of Franchises920 Number of Matches76380 Location of Games Day/Night – Home/Away basis Home and Away basis Revenue $4.13 billion (2010)/$2.01 billion(2009) €2.479 billion( ) TV Rights $1.026 billion for 10 years by Sony GBP 45 million Prize MoneyINR 250 millionGBP 10 million Governed byIPL CouncilOperated and jointly owned by 20 member clubs

Prevailing Competition and ways to overcome Sports – Cricket, Football, Badminton, Hockey, Wrestling Widespread age group Familiarity with gameplay Cultural Advantage Cinema and Television Leisure Glamour Addiction Gender bias Tourism Hobby Break from monotony Satisfies diversified interests Hangouts Sentiments and bonding Pastime

SWOT Analysis of the League International players Networking Brand value New source of entertainment Exposure of local talent Commercialization of the game Lack of funds Prevailing competition Low viewership Integrity towards country Strategy duplication Early retirement of players

Marketing Strategy Website and apps for the league Campaigns and tie-ups  Schools and colleges  Channels and corporates Billboards, Flyers and Print media Crowdsourcing – Venue and schedule (limited) Documentary/ short feature film Celebrities for special events Groundwork for 2020 Olympics Awareness of the league  TV/ Radio contests  Fantasy league  Corporate ers

Business Model Title Sponsors Broadcasters Indian Basketball League Franchises Advertisers Media Rights Bids & Franchisee Rights Revenue & Media Rights sharing Sponsors Merchandise

Game Model Age Group: 16 years and above Enrollment Process Venue  Delhi  Mumbai  Kolkata  Chennai  Chandigarh  Bangalore  Finals – To be decided (crowdsourcing)

Game Model: Format Group A 4 Teams Group B 4 Teams Group C 4 Teams Group D 4 Teams Group E 4 Teams Group F 4 Teams Total Number of Matches: 4C2*6 Total Number of Matches: 6C2 Total Number of Matches: = = Round 1 Round 2 Semi final 3 rd place Final

Bidding Model Auction for teams Announcement of tender inviting Bids Awarding of franchise One team per franchisee Players’ Auction Auction for foreign and domestic players Maximum 4 foreign players per team Awarding of players to franchises Team Composition Each team: minimum 6 national/regional players, maximum 4 international 2 players under 16 from national teams Each franchise: Only one team

Plan of Action Set up a tournament committee Design a tournament layout Fix the budget Plan the venues Invite teams Approach sponsors Start Promotion