1. Sports Marketing: History and Evolution

2. History
1858: First known athletic event to charge admission took place at a baseball game (admission just .50 cents) with attendance records varying from 1500 to 10000
Average ticket price to an MLB game in 2014 = $27.93

3. History
Growth in SEM
Fans willingness to spend discretionary income on SEM
Emergence of TV and Radio increases exposure
Corporations begin to see benefits with sports affiliation, resulting in sponsorship boom
Celebrity endorsements and naming rights deals become common industry practice

4. History 1923 First endorsement deal
Golfer Gene Sarazen signed an endorsement deal with Wilson Sporting Goods that becomes the longest running endorsement deal in the history of sports. The original deal was for $6,000 per year plus an equal amount for travel expenses. Renewal took place every two years until his death in May 1999.

5. History 1925 Goodyear Blimp
Goodyear Tire and Rubber Company builds the Pilgrim, the first blimp to fly over athletic events

6. History
1928 Olympics
Coke partners with the Olympics and remains a sponsor to this day

7. History
1939 TV
First televised collegiate football game featuring Fordham against Waynesburg (PA) College

8. History
1939 NFL
The first televised NFL game happened on this date. It was broadcast to 1,000 homes. The Philadelphia Eagles fell to the Brooklyn Dodgers (Yes, there was a football team named the Brooklyn Dodgers)

9. History 1949 Female Athlete Endorsement
First major endorsement by a female. Babe Didrikson Zaharias signs with Wilson Sporting Goods for $100,000 a year

10. History
1951 Its Live
On this day, NBC broadcast the first live coast-to-coast sporting event. The football game featured Duke University taking on the University of Pittsburgh.

11. History 1966 Get Your Degree
In 1966, Ohio University begins offering the first Sports Marketing Degree program in the nation

12. History
1975 Pay-Per-View
The first pay-per-view athletic event is the "Thrilla in Manilla" with Ali taking on Frazier. It is broadcast to 276 closed circuit locations. Ali won in the 14th when Frazier's trainer threw in the towel.

13. History 1979 All Sports All the Time
On this date in sports marketing history, ESPN debuts

14. History
2003 Naming Rights
The Chicago Bears becomes the first professional franchise to sell the naming rights of their team as Bank One becomes the “presenting” sponsor. The Chicago Bears presented by Bank One

15. Size and Scope of SEM
One of the largest and fastest growing industries in the US
The Sports Business Journal estimates that the US domestic sports consumption and investment in exceeded $213 Billion
In 2015 The new College Football Playoff set cable ratings record on ESPN…Averaging nearly 33.4million viewers for the championship game

16. Factors Contributing to Industry Growth
Increase in people participating in sports and Entertainment
1974 – 100k youth soccer players
2008 – Over 3million plus over 800k coaches/volunteers
Increase in people following sports on TV
1971 – US broadcast 800hrs of sports
2006 – 5,100hrs from ESPN alone

17. Factors Contributing to Industry Growth
Increase in sports/entertainment offerings
2005 – ESPN covers more than 65 sports
Increase in attendance
NBA attendance = 9,449,340
2014 – Chicago Bulls averaged 21,716 per/game
Increase in media coverage
TV/Radio/Streaming/Magazines/News Papers

18. SEM Today
200million Americans or 7 of 8 Adults consider themselves sports fans
It's estimated by the Fantasy Sports Trade Association that 42 million people age 12 and above in the U.S. and Canada played fantasy sports in 2014
The NCAA men’s basketball tournament will cost U.S. companies an estimated $134 million in “lost wages”