1. Underdog Sports An Alternative Sport League For Eugene PROJECT NAMES

2. a simple idea

3. Provide laid-back leagues for everyday players that are safe fair and fun “ ”

4. anyone everyone +

5. current state seattle portland year-around 8 leagues

6. what’s next??? sea pdx eug

7. why eugene?

8. young + active

9. a population consisting of people ages 20-34

10. home to over parks equating to acres of open space

11. counterculture

12. target market young social professional sporting

13. Strengths Weaknesses OpportunityThreats established large appeal different competitive market age limitations growth sponsorship specalize established entities counterculture

14. objectives

15. awareness driven by SOCIAL media

16. awareness driven by TARGETED signage and advertising

17. awareness driven by COORDINATED events

18. resulting in people aware in our target market

19. participation gained from EFFECTIVE promotion

20. participation gained from EXCITEMENT from earlier efforts

21. resulting in participants involved in teams in different sports

22. sponsorship opportunities from LOCATION to events X

23. sponsorship opportunities through ECONOMIC opportunity

24. resulting in different bars as sponsors + hosts

25. budget Costs Revenue 31,400.00 23,436.90 Promotional 2,532.00 Profit 7,963.10

26. jan feb marmay apr jun 2012 timeline social media launch sign + flyer production distribution of signage target sponsor bars early registration begins begin promotions begin events social media promotion end early registration confirm sponsorships finalize with eugene parks post final schedules prep + place field signage begin league

27. Questions?