1. Danas Conference Center 23.11.2009. Hotel Hyatt Sponsors & Media in Serbian sport

2. Football Club Marketing Marketing Media Rights Sponsoring Ticketing Merchandise Hosting PR / internal media

3. Media Rights UEFA Europe League – centralized TV Rights - 10 % of Clubs annual budget National competition - Jelen Super League and LAV Cup  centralized TV Rights - no income  naming rights – no income  10 - 30 % of Clubs advertising boards belong to Federation Sponsor  restriction on Clubs advertising content

4. TV Ratings Example - TV ratings comparison - national vs. international live matches

5. TV Ratings Example - TV ratings comparison - football vs. basketball

6. Sponsorship Rights FK Partizan main sponsor - MSI -- IT sector Long term strategic sponsorship  season by season  new business model - integration of business partners from IT industry  technology update  developing new media  evaluation of sponsorship media value

7. MSI - Sponsorship Evaluation First month - FKP sponsorship has delivered for MSI media value of 80,709 euro OMD media & MSI - monitoring media exposure FK Partizan Sponsorship Example - TV monitoring FK Partizan broadcast matches – media value MSI brand

8. Media potentials National League Association - TV Right Holder  predetermined match schedule and “prime time” live broadcast  right holders – marketing campaign  media value evaluation - specialized media monitoring agencies Stakeholders integration  internal – planning and implementing European standards  external - objective target and positive attitude

9. Sponsorship potentials New stadium  VIP lounge ; sponsor club  media services  stadium hosting – car parking, catering...  more spectators Marketing rights  media exposure / higher income  stadium naming rights  LED display for advertising  cobranded payment cards  new markets – Serbs abroad Continuing with domestic and achieving better international sports results Education in Sports management

10. FK Partizan 2009. Sponsorship  new main sponsor – MSI  implemented second TV zone  sport business conferences E-ticketing  76 ticket boxes around Serbia  internet orders / home delivery  bar code entrance control Hosting and Event management  9 black and white bars  16 mobile bars  AC/DC concert Merchandising  branded football camps  developing new strategy  web shop

11. Thank You for Your attention