For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 1 Introduction: Strategic Internet Marketing: Managing E-Business

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 2 Active Learning Approach Strategic and critical thinking skills are the result of a strong foundation of basic knowledge of terms and concepts integrated with theory and practice.

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 3 Hierarchies of Learning Strategic and Critical Thinking Vignette, Cases, and Thinking Strategically Knowledge Integration (Liking theory and practice) Active learning exercises, Current Events Basic Knowledge Terms and Concepts

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 4 Organization of Text (1)  An opening vignette is designed to illustrate the major issues found in each chapter with compelling real-world issues.  Thinking Strategically sections following the opening vignettes and chapter cases provide thought-provoking questions and exercises which sharpen student’s problem- solving abilities.

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 5 Organization of Text (2)  nSites broaden students’ understanding of issues by inviting them to think beyond the text material.  New terms and concepts are defined in the margins to facilitate learning.  Major terms and concepts sections are included at the end of each chapter along with comments and questions for review.

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 6 Organization of Text (3)  Active Learning Exercises act as a basis for verbal analysis and discussion, allowing for a rich learning environment by integrating the "real" world into the classroom.  Web Search – Looking Online also found at the end of each chapter, provide immediate hands-on practice.

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 7 Web Site Support (1) The Course Web Site: ( supports:  Table of Contents from text  Preface  Glossary (broken down by chapter)  URL Index (broken down by chapter)  Chapter links to the "Websearch -- Looking Online" end-of-chapter sections

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 8 Web Site Support (2)  Internet Exercises.  Quizzes that will be comprised of questions per chapter along with feedback for the correct answers. These will be true/false and multiple choice with page references.  Hot topics including links to other sites -- this will include updates to text material.  Links to Web page and multimedia development

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 9 Internet Marketing Syllabus INSTRUCTOR: Textbook: Brad A. Kleindl, Strategic Internet Marketing: Managing E-Business, South-Western College Publishing. Course Web Site: Textbook Web Site: I. COURSE DESCRIPTION:

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 10 E-business Project Written paper will explores some aspect of the e-business system –For example, the project could be a proposal for a new venture startup, the development of a Web site for a business, and Intranet, or the creation of a database for a business. –If you design a Web site it is recommended that you use actual businesses when possible. This will allows you to enhance your resume.

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 11 Project Format (1) I. Identification Of A Managerial Problem And Executive Summary –Purpose of the paper: Give a brief summary of the purpose of the paper. This will help you narrow your focus. (Be sure this has been cleared with you instructor in advance.) –Executive Summary: Give a short history of the business or the area leading to the problem. –Justification for the Problem: Explain why it is important to pursue this project.

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 12 II.Information Requirements: –Clients: Who are the current customers, proposed customers, and future customers of this business or concept? What are their information, product and service needs? –Competitive Environment: Use the Web and other sources to investigate the competitive environment in which you will be operating. Indicate what can effect the development of a strategy for your business Project Format (2)

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 13 III. Interactive Design: –Thumbnail: A quick sketch rendering of the interactive component of the project. –Justification: You must be able to justify what you are presenting in terms of the market segments served and the goal of the business. –Rough of Presentation: The rough of the presentation is a working model of the interactive project. Project Format (3)

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 14 IV. Strategy Implementation –Strategy: Describe how this project adds value to the business. Indicate what other value chain components can be added to give the business a competitive advantage. –Constituencies: Who are the players inside and outside of the business? What influence do they have on the change process? Who can help and hinder the process? Project Format (4)

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 15 IV. Strategy Implementation –Key Leverage Points: Are there any key areas in this process that can act as a leverage point? What is the one area of success that you feel can be achieved? –Key Benefits You Hope to Gain: How will you know that you have a success? What do you hope to achieve? Can this be quantified? Project Format (5)

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 16 Individual E-business Project (1) I.Goals: Describe What You Want To Communicate –Identify the main communication goals. II. Information Requirements –Develop a profile of your target audience. Research and explain what information is available on the development of interactive ads to guide your development work

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 17 Individual E-business Project (2) III. Interactive Design –Include a thumbnail of your design for the interactive ad. –Give a justification for the design that you propose. –Develop a storyboard and indicate how the ad will flow. Also indicate where the links will go

For use with Strategic Electronic Marketing: Managing E-Business Copyright 2001 South-Western College Publishing Introduction Slide: 18 Individual E-business Project (3) IV. Draft Of Ad –This will be a rough version of how your presentation will look and work. V. Final Version Interactive Presentation Of The Ad –You will present your ad to the class at the same time you present your group project.