Maintaining accurate contact data throughout its lifecycle Presented by: Hayley-Jayne Cone & Ben Sekhon Date: 13th November 2007

Agenda The lifecycle of contact data Data decay Why maintain accurate contact data? Clients using QAS to help them

The lifecycle of contact data

Data decay – the facts

Data Decay – the technical aspect

Compliance Finance Brand reputation Why maintain accurate contact data? Environment

Financial “73% of businesses lose potential revenue due to incorrect data.” Are you one of them? Source: Dynamic Reports research, July 2005 “Poor data quality can cost an organisation up to 5% of its turnover.” What does that mean to you?

Brand reputation WARNING… Angry customer ahead! Source: Canvasse Opinion survey, July % annoyed by irrelevant telephone calls 38% by irrelevant mail 44% by irrelevant s

Compliance Did you know it is a legal requirement to keep data accurate & up to date?

Environment Going green is a big issue for: Your image Your brand Your environment

What does this mean to you?

Case studies

QuickAddress Batch with Suppression

The suppression data Goneaway Absolute Movers [Experian] Universal Suppression Service (USS) [Royal Mail] Change of Address National Change of Address (NCOA) [Royal Mail] Deceased Mortalities for Suppression [Experian] Mortascreen Mortalities Do Not Contact Mailing Preference Service (MPS) Telephone Preference Service (TPS) Fax Preference Service (FPS)

Key features Manage suppression from your desktop Fully secure, maintain ownership No need to export and re-import data Flexible & totally configurable software Automatic updates with EDU

“The QAS solution has also increased our marketable customer base by about 1 million contacts, as we only market to people with a verified address” Graeme McDermott Customer Insight and Data Manager Automobile Association

“We need accurate data to fulfil our operational objectives of maximising donor revenue. QuickAddress Batch from QAS helps us do this. It is easy to use. Throughput is quick and it ultimately improves our data quality” Liz Curry, CRM Manager Comic Relief

Make the most of our resources Research papers Customer case studies Professional Services Consultants Your Account Manager Interested? or speak to one of us during the refreshment breaks

Thank you for listening Presented by: Hayley-Jayne Cone & Ben Sekhon Date: 13th November