1. Presented by: Jan Anderson Date:19 th Oct 2005 Case Study - Citation plc

2. Agenda  Company overview  Business operations  Room for improvement  Solutions  Summary

3. Citation Plc – Company Overview  Est 1995  Knutsford, Cheshire  Professional advice and compliance packages  Employment Law / Health & Safety  150 Staff

4. Citation – Company Overview  Risk assessments  Health & Safety policies  Employment tribunals  Contracts of employment & handbooks Services

5. Citation Plc - Clients "The team at Citation have proven themselves invaluable in implementing watertight policies and procedures, and their 24 hour helpline is genuinely first class". Mark Wardle Managing Director The Wardle Group

6. Citation – Sales & Marketing Strategy  Specify target audience for Citation services  Build/maintain a high quality prospect database  Acquire supplemental data  Telesales team - outbound calling campaigns  Arrange for site visit where appropriate

7. Citation Plc – Operational Issues  Customer acquisition strategy  Quality of data  Telephone numbers  Employee numbers  Expensive administrators  First impressions

8. QAS Solution Citation Plc  Remove ‘Old’ accounts  Remove duplicates  Cleanse addresses  Format addresses  Validate / append telephone numbers  Validate / append employee numbers

9. QAS Solution Quick Address Batch Citation Plc Hellman Worldwide Lancaster Way Lichfield WS13

10. QAS Solution Quick Address Batch Citation Plc Hellman Worldwide Lancaster Way Lichfield WS13 Hellman Worldwide Logistics Kuhlman House Lancaster Way Fradley Park Lichfield Staffordshire WS13 8SX 01543 443400 Headquarters 250 People Transport Agencies

11. QAS Solution – Data Capture  Inbound enquiry handling  Speed of capture  Accurate company, address and profile details  Potential for tailored response

12. QAS Solution – Data Capture

14. Summary  Citation – strategy for growth  QAS consultation – the data flow  Testing the proposed solution – cost / risk  Tangible results  A data strategy and workflow model

15. Thank you for listening Any Questions?