For Sale By Owners (FSBO’S) Not Just for Agents

Why FSBO’s? Just like agents, FSBO sellers get real buyer leads People who buy FSBO listings are NO different than buyers of agent listed homes Only 1 buyer can get the home, all others are identifying them selves as “In the market to buy”

The Four Reason We Avoid FSBO’s 1.You don’t know what to say or do 2.You feel like your trying to sell them something they don’t want 3. You don’t like the feeling of apprehension 4. You are afraid of failure

How do I find For Sale By Owners? With the Internet, it has become easy to find For Sale by Owners Go to Craigslist and search homes for sale by Owner Go to ForSaleByOwner.com and search by your area

More Options The classified section of your local paper or its online equivalent are great ways to find FSBO’s locally Drive by Homes with FSBO signs, take a couple pictures with your smart phone or camera, write down numbers and gather address. Be creative search Google, "For Sale by Owner”

Get the Sellers attention Drive by the home and take photos Setup a single property website showcasing their home Setup a Facebook listing page for the listing Find a unique way to get the sellers attention Leave a giant shoe on the doorstep with a personalized letter and flyer that you have made by creating a site just for them (make a flyer in Power Point) Call and ask them to visit their website or listing page that you created just for them

Get the sellers Attention

Get the Sellers Attention

Send a copy of a marketing flyer and the URL to the property website and or listing page and discuss how you are looking to really help them market their home Offer to come by to take more pictures When you arrive, show them your marketing materials, a sign rider sample, flyers and other unique marketing that makes you unique Put their home on your business cards with the Property Business Card Stickers and leave 10 or so at their home (use the avery 5160 template to make them)

Provide Value Stand out with your property marketing Use a Property Websites or Listing Page on Facebook Posting Tools Video Marketing Flyers Present how you are a cutting edge professional

Lets Do The Numbers 1 New FSBO every other month What does this mean in dollars?

$$$$$$ A Deal Every Other Month 6 deals a year X $2,000 = $12,000 Raise

Lets Get Crazy A Deal A Month 12 x $2,000 = $24,000 raise

What do you say? Intro letter included with giant shoe, or mailed (greeting card style) Dear Home Seller, Selling a home can be frustrating – and if your home is still on the market, I’d like to offer my assistance as the Local FSBO Marketing Guru. I am not a real estate person. I am a Loan Professional, and I have fantastic marketing tools for the For Sale By Owner home seller. I would be glad to share them with you. It Won't Cost You A Penny! I personally feel that anyone who can find a qualified buyer, complete the paperwork process and get through to a successful settlement and still save himself or herself money should do so. I am a Home Mortgage Consultant and I know what it takes for prospective buyers to get home mortgages. I can help you screen out those house hunters who are really not motivated to buy your property. At the same time, you can get "approval" for your hottest prospects. With a Pre-Qualification, you know your buyer has the financial ability to purchase your property. That helps ensure you and your family’s safety. Realtors insist on this type of assistance, why shouldn't you? I can even show you how to structure the financing so that you could market your home to assist potential buyers, without cutting your asking price! Cont……….

What to say Cont…. Please go through the very helpful materials in this For Sale By Owner Packet as I specialize in working with the FSBO. I know selling any property in today's complex and changing market is difficult. At some point you might need the services of a mortgage professional. That is where I come in, I want you to be successful and I will help if you will let me. You might be wondering... why would I want to help you free of charge? Several Reasons Why I Want To Help: 1) If you do sell your home yourself, with my help, you might recommend me to your buyer and/or use me on your next home purchase. 2) If you do sell it yourself, with my help, perhaps you will refer someone to me that needs real estate financing help or even a re-finance. 3) If you do sell it yourself, with my help, perhaps sometime in the future you will think of me for other real estate mortgage needs you have. Cont…..

What to say Cont…. It’s no secret. When the time comes to sell a home or investment property, a percentage of owners elect to undertake the selling job themselves, bypassing the services of a professional. Some are successful, others are not. I'm here to help increase your odds of selling your home on your own! Good luck in selling your home! If you have any questions about how to handle financing, title work, buyer follow-up, open houses, or how to improve your advertising, please contact me on my direct line: I've enclosed a business cards if you'd like to refer prospective buyers to me to discuss financing options. I appreciate the opportunity to be of service to you and I look forward to helping you turn your next "looker" into a buyer. Respectfully, Your Full Name

What do you say? Call them on the phone Hi this is _______, I`m calling about your house that you are selling For Sale By Owner. Is it still for sale? I just wanted to let you know that I’m not a real estate person and I’m not selling Anything. I am a local mortgage loan professional offering free marketing tools to the For Sale By Owner seller. I have a FSBO marketing kit which offers the For Sale By Owner, Free, No-Cost No-Obligation tools to help you market your listing. These tools can help you sell your home for the most amount of money, in the least amount of time with no commission paid! Again, I am not a real estate agent but I do offer the ultimate marketing tool exclusively for the For Sale By Owner seller. As a mortgage loan consultant and your Local FSBO marketing guru, I have great marketing tools for you to sell your home yourself for top dollar and in the shortest amount of time to a qualified buyer. Can I come by and share these marketing materials with you?

What to say? V/M Hi this is _______, Sorry I missed you. I`m calling about your home that you are selling For Sale By Owner. Please give me a call at at your earliest convenience.

What to say? F2F This is ONLY for Face to Face. Do not try and sell over the phone. As I mentioned when we spoke on _____, I am a mortgage loan professional not a real estate agent. I provide For Sale by Owner sellers marketing tools to help you sell your home fast and for top dollar. The reason I do this is so that when you have a potential buyer, you would provide my contact information to them to get pre-qualified. The benefit to you is you get more exposure for your home for sale therefore selling it faster and for a higher profit. The benefit to me is I get potential mortgage loan leads and referrals.

What to say? F2F Another benefit of allowing me to help you market your home is that you can have buyers pre-qualified before they tour your home. I’m sure it is important to you to protect your family and your privacy, so you don’t want just anyone walking around your home. Asking potential buyers to contact me to get pre-qualified means only qualified buyers will get to come in, protecting you and your family’s privacy. I even have an easy script in my FSBO marketing tools to help you with that.

Other FSBO Materials FSBO Tool Kit

Implementing your FSBO Strategy Research and prepare your targets *Spend 30 minutes and get 5 to 10 targets in your area *Spend an hour making single property websites or listing pages for the FSBO listing *Spend 10 minutes and edit your introduction letter specific to each listing Deliver your giant shoe with printed materials and intro letter.