BRANDING APTA MARKETING & COMMUNICATIONS WORKSHOP FEBRUARY 2015.

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Presentation transcript:

BRANDING APTA MARKETING & COMMUNICATIONS WORKSHOP FEBRUARY 2015

WHAT BRANDING IS:

A brand is our promise to our customers.

A brand position describes exactly what we offer, what differentiates us from others, and what makes us unique and relevant.

“Cool innovation.”

“Fun, Family Entertainment.”

“Peace of mind.”

Brands are all about relationships.

Brands are created by every employee in every contact with every customer every day.

WHY DOES BRANDING MATTER?

A strong brand contributes to business success.

. Without attention and thought, an organization gets branded in accidental fashion.

THE BRAND DEVELOPMENT PROCESS  DISCOVER(Y)

THE BRAND DEVELOPMENT PROCESS  DISCOVER(Y)  DEFINE & DEVELOP

THE BRAND DEVELOPMENT PROCESS  DISCOVER(Y)  DEFINE & DEVELOP  DRIVE (THE BRAND)