Scott Ashton

Where to Begin Finding a Program to Follow Presenting the issue to the Board Creating a task force to work on the issue with our staff Retention strategy plan Follow through Creating & Implementing a Retention Plan

The Value of the Process –Taking a close look at where you really stand Numbers showed only a 54% retention rate on 1 st year members. –Surveys… What keeps them coming back Why they leave

Key Elements of Our Plan Total of 8 Strategies. Top three… –Move Away from Term Memberships –Create Packages for Small Businesses –Create a “Keep in Touch Plan”

Key Elements of Our Plan Move Away from Term Memberships –Offering new members monthly credit card or ACH debit options – 38% of all new members in 2007 using this option –Has been used for 7 years for renewals. About 13% of members on monthly program –More stats available in Mid 2008

Key Elements of Our Plan Create Packages for Small Businesses –Similar to “Partner Program” or “Chairman’s Circle” but geared to small businesses –Can be paid on monthly basis along with dues

Add any of these Value Packages to your basic membership to increase your exposure and save money! Networking Package ($370 Annual Value) Add $18 to your monthly membership. Tremendous opportunities to make great contacts to grow your business…  Single admission to all 10 Networking Luncheons each year  Single admission to all 4 Sundowners (Multi-Chamber Sundowners excluded)  3-Minute spotlight at one Networking Luncheon  Table-top display at one Networking Luncheon  Guest pass to bring a client or friend to a Networking event  Free Admission to 1 “5-Minute Networking” Event during the year Business Builder Package ($2145 Annual Value) Add $129 to your monthly membership. This package includes…  Enhanced listing on Chamber website  1/10 page ad in each issue of Chamber Newsletter, Oceanside Business Journal  1/6 page ad in annual business directory  200 word company spotlight in 1 issue of the Oceanside Business Journal Small Business “Business Builder Package” ($1250 Annual Value) – Add $53 to your monthly membership. This package includes…  Enhanced listing on Chamber website  1/10 page ad in 3 issues of Chamber Newsletter, Oceanside Business Journal  Text Box ad in annual business directory  200 word company spotlight in 1 issue of the Oceanside Business Journal 12 month minimum requirement on basic membership and all “Value Packages”. After 12 months, the membership and or value packages can be canceled at any time with 30 days written notice. Business Expo Package – Add $29 to your monthly membership. This package includes…  10 x 8 exhibit space at the annual North County Business Expo Packages for Small Businesses included on the back of our Membership Application

Key Elements of Our Plan Create a “Keep in Touch Plan” –Plan involves staff, board members and volunteers staying in touch with 1 st year members.