MEDIA contacting. How to reach proper people? Start with research.

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Presentation transcript:

MEDIA contacting

How to reach proper people?

Start with research

Use your network

Start with small......catch big fishes later

It is just about statistics

Call preparation What is purpose of call? How will I introduce? Prepare keywords + scenario Write it down! Schedule your time

Have our preparation Pen + paper Silent environment Calm down and reduce stress Check your voice Ready for call?

Calling simulation

How to talk with media representatives?

Journalist came, so what?

Studio → Journalist → Interview 1 → Journalist → Interview 2 → Journalist → Interview 3 → Journalist → Back to studio Typical scenario of reportage

Communication tips 7 seconds rule Rule of 3 Speak in headlines No „no comment“ Body language counts

Say Yes or No Own formulations Hypotesis Personal opinion Journalist strategies

Interview simulation

Follow up!

Provide immediate release

Ask for publishing notification

Establish professional relationship

Thank You!

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