Lammi, Loug, Gharbawi, Ioannou 2 Basic Information World wide Organizational chart Goal Strategy Competitive advantages Products Services House of quality Process design

Lammi, Loug, Gharbawi, Ioannou 3 Headquarter Espoo Finland Employees Turnover 41.0 billion euros Subsidiaries : Nokia Siemens Networks Vertu Navteq Qt Software

Lammi, Loug, Gharbawi, Ioannou 4 more than 100 years, more than 20 leaders 1865 Fredrik Idestam Founder, 24 years CEO 1992 Jorma Ollila President and CEO 2006 Olli-Pekka Kallasvuo President and CEO

Lammi, Loug, Gharbawi, Ioannou 5 Line of business 1865 Paper and power industries 1898 Rubber Industry 1912 Cable Industry 1980 Electronics 1980 Information Technology 1990 Telecommunications

Lammi, Loug, Gharbawi, Ioannou 6 Timeline 1865Fredrik Idestam establishes a paper mill. 1912Finnish Cable Works started 1933Nokia's first car tires came on the market 1973“Kontio” rubber boot model 1987European third largest television manufacturer 1992First GSM phone 1998Nokia leads the world

Lammi, Loug, Gharbawi, Ioannou 7 Worldwide Nokia

Lammi, Loug, Gharbawi, Ioannou 8 Competitors

Lammi, Loug, Gharbawi, Ioannou 9 Organizational chart

Lammi, Loug, Gharbawi, Ioannou 10 Nokia’s Goal ”To become the leading provider of mobile solutions.”

Lammi, Loug, Gharbawi, Ioannou 11 Vision "Connecting people” –Personal –Connecting the ”we” –Make the world a better place

Lammi, Loug, Gharbawi, Ioannou 12 Nokia’s Strategy New focus and clear prioritization Vibrant ecosystems with partners User experience Continuing transformation Intensify pulse on consumer needs Bringing the best devices to all markets Smart context aware services with People & Places

Lammi, Loug, Gharbawi, Ioannou 13 Strategy

Lammi, Loug, Gharbawi, Ioannou 14 Competetive advantage Competetive environment is changing –Expand the coverage  Consumer needs are changing –To be a consumer driven company

Lammi, Loug, Gharbawi, Ioannou 15 Competetive advantage Strengths: –Leading brand –Scale –Distribution capacity –Product portfolio excellence –Leading market position in most markets

Lammi, Loug, Gharbawi, Ioannou 16 Differentiation Disruptive technology Inclusive and sustainable ecosystem Context enriched services User oriented development

Lammi, Loug, Gharbawi, Ioannou 17 Products

Lammi, Loug, Gharbawi, Ioannou 18 Services

Lammi, Loug, Gharbawi, Ioannou 19 QFD HOUSE OF QUALITY

Lammi, Loug, Gharbawi, Ioannou 20 Customer requirements Small size Light weight Long-time battery Good and much colors Easy to use Functionalities Reliable

Lammi, Loug, Gharbawi, Ioannou 21 Product requirements Low electricity requirements Plastic components High quality camera Good quality hardware Well prepared software Ergonomic design

Lammi, Loug, Gharbawi, Ioannou 22

Lammi, Loug, Gharbawi, Ioannou 23 Process design

Lammi, Loug, Gharbawi, Ioannou 24 Questions?