2. GROUP AHMED HASSAN SALMAN SHAFI MURTAZA SIDDIQUE FARHAN AKBAR SHAH BAGH TARIQ FAIZ MOHAI-U-DIN

4. OUTLINE HISTORY/ INTRODUCTION TO NOKIA VISION MISSION AND VALUES OF NOKIA MARKETING MIX AREAS OF FOCUS SWOT ANALYSIS QUESTION ANSWER SESSION

5. Story of Nokia 1865: The birth of Nokia 1898: Finnish Rubber Works founded 1932: Finnish Cable Works founded 1960: First electronics department 1967: The merger 1981: The mobile era begins 1982: Nokia makes its first digital telephone switch 1991: GSM – a new mobile standard opens up 1992: Nokia’s first GSM handset 1994: Nokia Tune is launched 1997: Snake – a classic mobile game 1998: Nokia leads the world 1999: The Internet goes mobile 2003: Nokia launches the N-Gage 2005: The Nokia N-series is born 2006: The billionth Nokia phone is sold

6. Nokia today During 140 years history NNokia has evolved from its origins in the paper industry to become a world leader in mobile communications. Today, approximately 850 million people from virtually every demographic segment of the population use Nokia mobile devices for communications, business, entertainment, and as luxury items. Nokia also provides equipment, solutions, and services for network operators, service providers, and corporations.

7. STRONG COMPETITORS NOKIA IS WORKING IN STRONG COMPETITIVE MARKET………

8. NOKIA’S DEMAND 2007 SOURCE: NOKIA.COM\FORUM 2007

9. Sony-Ericsson NOKIAMotorola Samsung LGE Handset Market Share Percent of Top 5 Profits 0% 10% 20% 30% 40% 2Q043Q044Q041Q052Q053Q054Q051Q06 -10% 0% 10% 20% 30% 40% 50% 60% 2Q043Q044Q041Q052Q053Q054Q051Q06 Nokia vs. others © 2006 Nokia

10. Economic impact of Nokia 2005 Nokia’s overall financial performance in 2005 In 2005, Nokia’s net sales increased 16% to EUR 34.2 billion, compared with 2004 While operating profit increased 7% to EUR 4.6 billion. volumes were up 28% in 2005 Nokia’s market share grew to 33% in 2005, compared with 32% in 2004. SOURCE: NOKIA.COM\investors

11. MANAGEMENT

12. Chairman: Jorma Ollila Vice Chairperson: Dame Marjorie Dame Marjorie Scardino

14. Vision NOKIA’S vision is a world where everyone can be connected  Everyone has a need to communicate and share. Nokia helps people to fulfill this need they help people feel close to what matters to them.  The communications industry continues to change and the internet is at the center of this transformation. Today, the internet is Nokia's quest.  Nokia's strategy relies on growing, transforming, and building the Nokia business to ensure its future success.

15. Mission Nokia believes that the market is being shaped by an increased emphasis on data traffic. Mobile communication is converging in some areas with computing, digital imaging and the internet. In the infrastructure industry, operators are expected to continue investing in equipment to support subscription growth and boost the speed of data transfers, while seeking to maximize the energy efficiency of their networks.

16. Values  Technology is at the heart of Nokia’s brand promise, very human technology.  NOKIA want HIS customers to know that Nokia is the best quality company in the industry.  NOKIA’S goal is to have the industry’s best products and services, most loyal customers and most efficient operational mode.

17. Business Groups Nokia is organized into four business groups:- Mobile Phones Multimedia Enterprise Solutions Networks

18. 18 © 2006 Nokia Customer and Market Operations Technology Platforms Brand and design Developer support Research and venturing Business infrastructure Nokia is organized for growth Mobile Phones MultimediaEnterprise Solutions Networks Corporate Functions Horizontal Groups Business Groups

19. Policies The basic principles of Nokia’s policies are: 1. Successful business requires a solid product life cycle- based on environmental performance. 2. The Nokia Way means an active, open, and ethically sound approach to its protection. 3. The objective of Nokia’s are sustainable development in accordance with the ICC Business Charter.

20. Marketing Mix 1) Product 2) Price 3) Place 4) Promotion THE FOUR BASIC PILLARS OF NOKIA MARKETING ARE

21. PRODUCTS

22. Products 1- NOKIA have been fully engaged for more than a decade in inclusive product design and development. 2-NOKIA include accessible features in all of your handsets. 3-Nokia devices were the first to include text-to-speech software providing blind customers with a means to access the many features and capabilities of Nokia handsets.

23. Nokia 1100 extension series The new Nokia 1100 extension series fulfills all your basic mobile needs.

24. Nokia 2310 & 2610 Nokia 2310 & 2610 vibrant color display is sure to brighten your life in a positive way.

25. Nokia color & camera phone Nokia color & camera phone are all embedded with fun java games and applications and come in various price ranges.

26. Nokia Business Class Phones Nokia E-series serves business class as no other. It always keeps you on the move keeping you in touch with your business every minute

27. The prestigious Nokia N-series has come right up to the expectation of its customer and also has overcome strong market competition

28. Nokia N-gage Series The Nokia N-Gage Series has revolutionized mobile gaming.

29. Pricing Strategy “Nokia outlines strategy to reduce total cost of mobile phone ownership for consumers in new growth markets” “NOKIA envision a mobile landscape where operators can profitably offer mobile services to consumers for as little as USD 5 per month. When the cost of mobile services becomes this affordable, NOKIA foresee the growth curve in growth markets accelerating sharply”

30. Place NOKIA IS A DOMINENT PLAYER IN ALL MAJOR REGIONS OF THE WORLD FOR EXAMPLE:  China Finland India Brazil China Finland Germany Great Britain Hungary India Mexico South Korea PAKISTAN UAE

31. Promotional Strategy Push A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. NOKIA IS USING BOTH STRATEGIES…….

32. PROMOTIONAL STRATEGY NOKIA IS PROMOTING HIS PRODUCT USING MAINLY THESE TWO COMPANIES IN PAKISTAN……..

33. Electronic Media NOKIA ADVERTISING HIMSELF ON ELECTRONIC MEDIA………

34. Print Media NOKIA ALSO FOCUSED TO USE PRINT MEDIA……..

35. Promotional partner THESE ARE THE INTERNATIONAL PROMOTIONAL PARTNERS FOR NOKIA ORGANISATION……………..

36. Sales Dedicated sales forces : Most of NOKIA’S business derives from sales to operators, distributors, independent retailers and enterprise customers.

37. Sales Engaging emotions: Since the early 1990s, NOKIA’S products have largely defined in the minds of consumers.

38. Customers remains Top priority Customer focus and consumer understanding must always drive our day-to-day business behavior. Nokia’s priority is to be the most preferred partner to operators, retailers and enterprises. Nokia will continue to be a growing company, and we will expand to new markets and businesses. World leading productivity is critical for our future success. Our brand goal is for Nokia to become the brand most loved by our customers.

39. PORTFOLIO STRATEGY  Create winning devices Embrace consumer Internet services Deliver enterprise solutions Build scale in networks Expand professional services There are three strategic assets that Nokia will invest in and prioritize:

40. Areas of focus Asia Pacific Europe South America Africa North America

41. Nokia Brand Loyalty where risk is high, expense high, time is tight, or the environment unfamiliar, Nokia’s brand loyalty is significant and valuable. It is clear that Nokia’s brand loyalty is predicated upon the very level of differentiation that makes it stand out from its competitors like Sony- Ericsson and Motorola.

42. 1-NOKIA IS BEST IN ITS MARKETING AS WELL AS IN ATTRACTING HIS CUSTOMERS 2-ITS FIRM BODY 3-STRONG SOFTWARE 4-BEST DESIGHN WHY NOKIA IS BEST

43. SWOT ANALYSIS

44. Strengths NOKIA Is a dominant player in the smart phone market via its majority ownership of Symbian. 36% market share still the largest cell phone vendor by far, with double the market share of nearest competitor Brand position 1-probably one of the top 20 brands in the world 2-RED DOT design awards winner in 2007 3-Pocket Pc best software awards winner in 2006

45. Weaknesses 1-THE N-GAGE is considered a flop being the market leader……… 2- Increased role in SYMBIAN is giving NOKIA a bad image, much like as MICROSOFT in the pc industry….. In last Nokia is very slow to adopt new ways of thinking, A good example are ‘Clam Shell’ phones which are not preferred by many customers…….

46. -Increase their presence in the CDMA market, which they are just entering, as well as 3G and Edge - New growth markets where cell phone adoption still has room to go, including India and other countries. - Leverage its infrastructure business to get preference and s atronger position with caerriers

47. Threats  Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others.  Asian OEMs are entering the market very aggressively  SonyEricsson’s pricing stratgy may damage Nokia repute in market

49. Thank you