Welcome to Educ 338x No Teacher Left Behind Adam Rich Jennifer Shelley

9 The identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another WHAT is empathy

To discover people’s explicit and implicit needs while uncovering surprising insights so that you can design solutions for their problems WHY gain empathy

Interview Observe Understand HOW TO gain empathy

“Tell me about the last time you_______________________.” “Tell me about an experience you’ve had with _______________________.” seek STORIES

“How did you feel when [x] happened?” “What were you feeling at that point?” talk about FEELINGS

And always follow-up with ‘why?’

Space Saturation: What is it? You space saturate to help you unpack thoughts and experiences into tangible and visual pieces of information that you surround yourself with to inform and inspire the design team. You group these findings to explore what themes and patterns emerge, and strive to move toward identifying meaningful needs of people and insights that will inform your design solutions. As a group, fill in this chart as you’re wrapping up space saturation: What it looks like: Take turns sharing what you gathered in your interviews. Post quotes, pictures and artifacts on the board as you go. As a listener use post-its to capture themes, capture what stands out to you, and ask clarifying questions. Telling quotes from our users:Key differences between users that we noticed: Surprises or contradictions we noticed: Patterns and themes we noticed / Groupings we made: 2x2s, Journey maps, timelines or spectrums used: We’re excited to pursue (user group, need or focus area):

A COMPELLING FRAMING OF THE DESIGN CHALLENGE BASED ON YOUR NEW UNDERSTANDING WHAT is define?

WHY define?

is a concise problem statement which reframes the challenge is your launchpad for developing meaningful solutions to a design challenge is your guiding and grounding force as you develop your solution how to DEFINE: point of view

has empathetic language about the user Identifies a need that is deep! Emotional! (hint:verb) Incorporates insights about the user that are unexpected (think observation + interpretation) user need insight

POV MADLIB [USER... (descriptive)] needs [NEED... (verb)] because [INSIGHT... (compelling)]

POV madlib Remember, ‘needs’ should be verbs, and the insight typically should not simply be a reason for the need, but rather a synthesized statement that you can leverage in designing a solution. For example, instead of “A teenage girl needs more nutritious food because vitamins are vital to good health” try “A teenage girl with a bleak outlook needs to feel more socially accepted when eating healthy food, because in her hood a social risks is more dangerous than a health risk.” Note how the latter is an actionable, and potentially generative, problem statement, while the former closer to a statement of fact, which spurs little excitement or direction to develop solutions. Use scrap paper or whiteboards to draft a few POV madlibs. After a few rough drafts, write your ‘latest’ POV madlib here: ______ needs to _______________ because ______________________________________. Users (use rich descriptors)Needs (use verbs)Insights (surprises) Why use a POV madlib? A point-of-view (POV) is your reframing of a design challenge into an actionable problem statement that will launch you into generative ideation. A POV madlib provides a scaffolding to develop your POV. A good POV will allow you to ideate in a directed manner, by creating How-Might-We (HMW) questions based on your POV. How to use a POV madlib: Use the following the madlib to capture and harmonize three elements of a POV: user, need, and insight. [USER] needs to [USER’S NEED] because [SURPRISING INSIGHT] Use a whiteboard or scratch paper to try out a number of options, playing with each variable and the combinations of them. The need and insight should flow from your unpacking and synthesis work. As a group, populate a chart that looks like this to get you going towards a POV madlib.

‘How might we…’ statements Why use a ‘How might we…’ statement? A ‘How might we…’ statement (HMW) will launch you into (hopefully) generative ideation session. A HMW statement sets up coming up with solutions to the challenge in a pinpointed, optimistic way. How to use a ‘How might we…’ statement: Use your problem definition (might be a POV madlib or want ad) to generate a number of HMW statements. After you have generated a number of statements, as a team decide on which HMW statements to use to launch ideation (these statements are rich and are generative just in reading them). The best practice is just trying some of these statements out – often your team won’t know if you’ve hit a generative HMW until into your brainstorm. It is good to prepare a number of HMW statements to keep the brainstorm going. As a team, create at least 4 good HMW statements from your problem definition. An example: POV “A teenage girl with a bleak outlook needs to feel more socially accepted when eating healthy food, because in her hood asocial risks are more dangerous than a health risk.” HMW… make healthy eating the norm? help a teenager feel the long-term affects of her everyday choices? Help a teenager feel more comfortable being herself? Make asocial risk disappear? Magnify health risks for a teenager? Make eating healthy the coolest thing to do? Write your team’s 4 good HMW statements here: