1. d.think

2. design = to solve a need or problem
John Heskett (2006). Design: The Term Design
design = to solve a need or problem

3. d-think process Innovation is a process, not a “eureka!” moment
It is a human-centered process
d-think process

4. people
creative confidence

5. egg
creative confidence

6. today
creative confidence

7. house
creative confidence

9. $25 incubator

10. trading garbage for health care in Indonesia

11. empathy
The intellectual identification with or vicarious experiencing of the emotions, thoughts, or attitudes of another
When we FEEL what the other person feels
When we can mirror their expressions, their opinions, their hopes

12. designers approach empathy...
— without judgement
— with beginner’s eyes
— with curiosity
— optimistically
— respectfully

14. define
think of needs as verbs

15. needs — are human physical and emotional necessities
— use verbs rather than nouns
— capture the goals and motivations of the person for whom you are designing

16. insights — the “why” response to the verb
— make inferences (not “a faster horse”)
— give you an actionable direction to go towards
— lead to novel solutions

17. needs: things they are trying to do*
insights: new learnings about your partner’s feelings/ worldview to leverage in your design*

19. focus on individuals

21. point of view components
user
teenager
need
to eat healthy food
insight
certain nutrients are necessary for physical and cognitive health and development

22. point of view components
user
9th grade girl at a new school
need
to feel socially accepted while eating healthy food
insight
in her crew a social risk is more dangerous than a health risk
specific user
deep need that is hers, not ours
surprising finding that is rooted in empathy work

23. problem statement or pov
surprising anomaly
problem statement
problem statement or pov

24. ideate (brainstorm)

25. Flare — Radical ideas — Generative
ideate

26. Sound Ball!!

27. BE Visual encourage WILD IDEAS “How might we…” brainstorm: how?
DEFER JUDGEMENT
Go For Volume
“How might we…”
Build on the ideas of others
stay on TOPIC
encourage WILD IDEAS

28. the point is to get feedback, don’t defend your ideas, listen for feedback

29. prototype Rapid Prototyping Fail Early Test Often Share prototype
8 minutes

30. prototype

32. d-think process

33. want more d-think?
5-week online course design thinking for social innovation (August 20)
IDEO’s Field Guide to Human-Centered Design
Stanford d school:

34. fin