1. DEFINIR Y PUNTO DE VISTA Verónica Cabezas

2. Se agradece el aporte a esta clase por parte de la Universidad de Stanford, d.school, K12 Lab y Pablo Fernandez.

4. understand the problem identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 1: saturate

5. understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view part 1: saturate methods

6. saturation space

8. quotes & defining words actions & behaviors feelings & emotions thoughts & beliefs < what we see & hear what we feel the user is feeling >

9. understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view part 2: synthesize

10. a unique, concise reframing of the problem that is grounded in user needs & insights point of view: what?

11. expose new opportunities by looking at things differently guide innovation efforts make sure weve identified something worth working on point of view: why?

12. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

13. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

14. understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view point of view: how?

15. point of view: components user be specific need use verbs insight observation + interpretation

16. user babies in rural areas need immediate warmth in early hours insight bring warmth to the babies point of view: components

17. user traveling, harried mother of three needs to carry lots of luggage while caring for her children Insight (because) there are more distractions than than safe-havens at the airport point of view: components

18. has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation) point of view: construction

19. short specific sexy point of view: tips

20. synthesize: how?

21. identify patterns

22. isolate outliers

23. create composites

24. part 2: synthesize mad-lib user needinsight

25. part 2: synthesize mad-lib user needinsight

26. part 2: synthesize mad-lib user needinsight …NEEDS......BECAUSE...

27. point of view example Young bus traveler......needs to catch some sleep at the the bus terminal because his bus leaves early morning and hes trying to save money by not staying in a hotel.