PROUDLY SERVING BOTH NATURAL GAS AND ELECTRIC CUSTOMERS SINCE 1917 CURRENT GAS SYSTEM STATISTICS: 12TH LARGEST MUNICIPAL GAS SYSTEM (# OF CUSTOMERS) SERVING MORE THAN 52,000 CUSTOMERS GROWING SYSTEM WITH 459 NEW SERVICE LINES INSTALLED 1 ST HALF OPERATOR QUALIFIED EMPLOYEES MORE THAN 1,211 MILES OF MAIN SERVING A 365 SQUARE MILE TERRITORY

SERVING IN BOTH MESA AND AREAS OF PINAL COUNTY, ARIZONA

THE CITY OF MESA PROVIDES ECONOMIC AND RELIABLE SERVICE BUT ITS PRIMARY CONCERN IS EMPLOYEE AND COMMUNITY… SAFETY!!!!

EMPLOYEE SAFETY As of August 18th, 750 Days without a lost time accident! COMMUNITY SAFETY First responders with a targeted response time to emergencies of under 30 minutes

AN IMPORTANT PART OF COMMUNITY AND PUBLIC SAFETY IS ACTIVE AND MULTI-FACETED PUBLIC AWARENESS, EDUCATION, AND OUTREACH

EYE…………. EAR…………. NOSE………….

In addition, The numbers of persons contacted as part of our existing pipeline and natural gas safety efforts is evaluated each year. In 2009, more than 12,000 persons were presented safety messages at 102 events THRU 6.30 WEB 25,132 29,494 39,111 50,979 37,901 LETTERS 1,244 1,557 1,460 1,906 1,279 MESSAGES ,392 31,078 40,597 52,911 39,196

EYES…………. EARS…………. AND NOSES..

The interactive advertising uses Digital technology from a digital cable provider to engage subscribers in interacting with 30-second public safety announcements (PSA’s). Message overlays are used to frame PSA’s with selective messages including surveys, direct responses, or requests for information. Digital subscribers have interactive remotes which allow them to respond. Once a household has responded to the survey, the next overlay can provide a different interactive spot to that household. What Are Interactive PSAs?

There are over 52 digital channels: Provide the interactive elements. An additional 40 analog channels are available: PSAs can be viewed, viewer cannot interact Of the 52 interactive channel opportunities, 39 are “zone-able” : Can be targeted to viewers mainly within our service area WHERE CAN INTERACTIVE PSAs BE VIEWED?

MESSAGE VIEWERSHIP WAS TARGETED TO AREAS IN OR NEAR MESA’S SERVICE TERRITORY Coverage Area Selected Apache Junction, Coolidge, Florence, Mesa, Gilbert, Higley, Queen Creek Zip Codes 85201, 85202, 85203, 85204, 85205,85206, 85207, 85208, 85209, 85210, 85212, 85213, 85215, 85220, 85228,85232, 85233, 85234, 85236, 85240, 85242, 85243, 85295, 85296, 85297,85298

East Valley Zone Cox Media Households = 159, ,697 !! EACH TIME AN AD IS AIRED THAT’S 159,697 MORE CHANCES THAT SOMEONE WILL “GET THE MESSAGE” WHAT DOES THIS MEAN TO OUTREACH EFFORTS?

NOT SPOTS BUT PEOPLE THE 252 BECOMES: WHAT DOES THIS MEAN FOR OUTREACH EFFORTS? THRU 6.30 WEB 25,132 29,494 39,111 50,979 37,901 LETTERS 1,244 1,557 1,460 1,906 1,279 MESSAGES ,392 31,078 40,597 52,911 39,196 INTERACTIVE ,448

= SUBSCIBER HOUSEHOLDS = WATCHING DIGITAL TV 400 = # WATCHING THE CHANNEL OF THE SPOT 800 = # (2) PERSONS PER HOUSEHOLD = THE NUMBER OF ADDITIONAL PEOPLE THAT MAY…. GET THE MESSAGE

QUESTIONS AND REINFORCEMENTS First Series Question 2 Question1

Natural gas pipelines can be anywhere. What does gas smell like? A. Skunk B. Rotten Eggs C. Gasoline

The correct answer is B Rotten Eggs. Tell everyone in your household! This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

If you smell natural gas, what should you do? A. From a safe location, call 911 or (480) B. Nothing

If you smell gas, leave the area and call 911 or ( 480 ) This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

All responses are sent immediately to the Digital Provider and are tabulated per household, zip code, channel and time of day aired HOW ARE INTERACTIVE RESPONSES MONITORED ? These results are summarized and analyzed by series Results will be reported to PHMSA and used to determine message and location targets for enhanced outreach efforts

FIRST SERIES RESULTS RESULTS TO TOTAL NUMBER OF SPOTS= 252 AVG. COST PER SPOT= $71.53 TOTAL NUMBER OF RESPONSES= 989 (AVG. OF 3.92 PER SPOT) AVERAGE COST PER RESPONSE = $18.23 TOTAL NUMBER OF CHANNELS TEN INCLUDING TWO SPANISH STATIONS ENGLISH STATIONS: COMEDY, FX, FAMILY, TNT, USA, DISCOVERY, FOX NEWS, AND ESPN SPANISH STATIONS: ESPND AND CNNE SPOTS SHOWN ON 6 DAYS OF THE WEEK: ALL EXCEPT WEDNESDAY SPOTS SHOWN AT VARIED TIMES: PRIMETIME 7 PM TO 10 PM DAYTIME 9 AM TO 3 PM EARLY FRINGE 3 PM TO 7 PM

TOTAL OF 989 RESPONSES FROM THE 252 SPOTS: ▫975 ENGLISH ▫14 SPANISH

RESPONSES

CORRECT RESPONSES TOTAL Q1: 657 Q1 CORRECT: 521 TOTAL Q2: 332 Q2 CORRECT: 240

RESPONSES PER SPOT- BY CHANNEL

RESPONSES PER SPOT- BY AIR TIME

QUESTIONS AND REINFORCEMENTS Second Series

Call 811 two days before digging to: A. Get underground utilities marked B. Avoid damaging pipelines C. Both A and B- and IT’S THE LAW!

The correct answer is C Marking utilities and pipelines will avoid damage. This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration