1. Public Awareness Compliance Elevating Awareness...Creating Engagement
Cosmo Iannicco
April 2013

2. National Grid US Gas and Electric System Number of Employees 16,000
Number of Customers M
Miles of Main , 700
Number of services M

3. Overview of Results Outreach, Comprehension and Response
PPA Program Costs
Damages: Moving in the right direction
Next Steps

4. Outreach, Comprehension and Response
Messages read, understood and appropriate response:
Internal PPA Program audits by AEGIS
NGA Public Awareness Group – Shared creation of Regional Awareness and Education Program and Shared Evaluation Surveys in 2006 & 2010
Schedule of PPA Mailings and Outreach
Frequency of PPA Communications
Scratch & Sniff odorant cards with all PPA mailings 4

5. PPA Program Costs Affected Public $183,600
Emergency Officials* $27,000
Local Public Officials $47,400
Excavators $66,850
Four Year Average: $325,000
Current PPA Program : $450,000
*Much of the training performed by NGrid Learning & Development, or employee volunteers with fire service experience (not charged to PPA Program) 5

6. Damages: Moving in the right direction!
2012 Damages: 1,426 = 31% reduction
Very strong one call center outreach and education; significant utility participation
Annual direct mailings with letter, brochure and odorant card
Internal charge to Damage Prevention to reduce third party damages and mis-marks
“Top 10” list; repeat offender onsite training; frequent onsite excavator compliance audits; new location equipment and techniques (ground penetrating radar and Jamison plastic line locators) 6

7. Pipeline Public Awareness Core Team
Customer Communications
Damage Prevention
Emergency Planning
Jurisdictions (Community)
Learning & Development
Network Strategy
Safety 7

8. Next Steps Comprehensive Review and Program Enhancements
Establish contract for comprehensive PPA contractor support
First Responder Interactive Computer–Based Training
Design and launch enhanced web presence
Institute improved measures of program effectiveness 8