Logos Module 4: Working with Images LESSON 2

Module 4: Working with Images LESSON 2 In this lesson, we will:  Investigate different logo types and their purpose.  Collect various logos and analyze their effectiveness.  Create a logo based on them.

Module 4: Working with Images LESSON 2 Guiding Questions  What is a logo?  Why would a company want to create a logo?

Module 4: Working with Images LESSON 2 Web sites  What is a logo: Visual Literacy:  Presenting Effective Web Graphics:

Module 4: Working with Images LESSON 2

Module 4: Working with Images LESSON 2 Inspiration Web of Logos  Open a blank Inspiration file. In the main idea, type “Logos” and the meaning.  Go to the Internet to collect logos.  Copy and paste at least 6 different logos onto your Inspiration Web (2 symbols, 2 text, 2 symbol and text).  Write a brief explanation of the logo (under “Logo” in Inspiration): What it represents and whether or not it is successful. Cite (copy and paste) the Web site address under the logo as well.  Save the Inspiration file in your folder.

Module 4: Working with Images LESSON 2 Logo Design  Make a list of your interests, activities, and beliefs in your journal.  Draw 5 sketches of different combinations representing these in your journal.  Choose one sketch and finalize it on the handout. Add text if appropriate. Add color using colored pencils or markers.  Under the final logo, add your rationale for choosing the symbols and colors for your logo.

Module 4: Working with Images LESSON 2 Lesson Review  During this lesson, we discussed different types of logos and their use, and we created a logo.  Logo: A logo is a trademark, text, or symbol that represents a company, organization, or individual. A logo represents the company’s message or purpose.

Module 4: Working with Images LESSON 2 Assessment  What is a logo?  How is a logo used in Web design?  Predict what the logo for “Green Matters” would look like. The company works with global recycling.