Case Study By Clive Bonny Coaching Entrepreneurs for City Business Services

CITY BUSINESS SERVICES OPPORTUNITY Successful Innovation Incubator since 1983 Walking distance to the Square Mile USP’s value for money and personal service Want coaching support to sustain client growth

Avenues Explored Quality of core service delivery Customers perceived experiences Relevance of extra service options Past employee turnover and challenges Risk of people departure through growth Competitive service offerings

Competitive Service Offerings Assessments and visits to 4 providers: Mailing addresses and virtual office setup Conference rooms and secretarial support Flexibility of accommodation size / style Training needs analysis and delivery Grant funding support offers

Competitor Reality Wide variance between offers and delivery Low quotes per day carried hidden costs Grant funding carrots were out of reach Lower engagement and retention Poor pro-active enabling to Think Big Better branding but lower value for money

Project Outcomes Designed additional unique offer: Benchmarked with London Excellence Imported new business diagnostics tool Leads to strategic Balanced Scorecard Designed Coaching Workshops Training tailored 1-1 and for whole team

Client’s Impact Assessment Maintain high client retention rates Improve brand profile in high value market Safeguard 2 support jobs Create new clients for vacancies Cross-referrals with Think Big support “The project was completed to high quality without diversion of my time or my busy staff ” George Koumi, MD,