1. Fit4Europe : Rationale & Methodology

2. *
Context
EPA
Diversification
Transformation

3. 3 generations of trade and investment*
3 generations of trade and investment
First Generation
Second Generation
1990- 3G
Driver
Industrial Decline
Globalisation
Transformation
Model
Institutions
Agencies
Catalysts
Role
Promotion
Facilitation
Selection
Focus
Industries
Sectors and clusters
Niches
Offer
Incentives
Information
Customized Solutions
Clients
Multinationals
Trans-nationals
Micro multinationals

4. * Time for change The changing environment for TPOs:
Higher expectations by exporters
Lower budgets
More competition
New business models
Demand for specialised services
Real-time delivery required
Stay relevant or die !
The changing environment for exporters:
Geography is dead
Digital disruption
Reach not size
Design-driven innovation
Co-creation
Only the flexible survive
Doing nothing is not an option!

5. F4E : progressive & sustainable*
F4E : progressive & sustainable
Experienced international exporters, internationally competitive, capable of moving to the next level. Willing to mentor tier two companies
Companies experienced in exporting regionally but with potential to grow in wider international markets. Willing to mentor tier three companies
Tier One
Tier Two
Tier Three
Young but proven companies with internationally appealing products / services yet to be tested internationally. Need accelerated capacity building

6. Trinidad and Tobago : Export Nation*
Trinidad and Tobago : Export Nation
F4E
Inclusivity
empowerment
Co-creation
Research

7. Goods and services Missions
Main Pillars *
Market & Company
Selection
Needs analysis
Training Programme
Market Scoping
Goods and services Missions
Recommendations
Evaluation

8. *
Continuous reviews

9. New European landscape
Triple Helix
Clusters
Enterprise Networks
Incubators
Accelerators
Elevators
Global Entrepreneurs
Gazelles and Unicorns
Rainmakers
Co-creation

10. Benefits of co-creation*
Benefits of co-creation
Companies
Places
1+1 =3
Jobs
Bench-learning
Investment
Network access
Talent
Market access
Technology
Risk management
Knowledge
Faster growth
Growth
Localisation
Competitiveness
Co-production
Profile & Identity
Co-design
Cross-border clusters
Co-distribution and marketing
National integration
Co-research and development
International integration

11. Target Markets *

12. Goods and Services Missions
Joint research
Pre-mission engagement
Intensive programming
On-site meetings
Search for co-creators
Inspirational people
Leading institutions
Understand market dynamics
Daily de-briefings
Assess Opportunities
Market Access options
Lessons learned
Recommendations

13. ‘general’ does not work any more*
‘general’ does not work any more
General
Specific

14. *
Game Changer

15. *