ICCA ICCRM: Association Ambassador Programs

“Association Day” Why they want to host. How to bid. Do not fear. If you bid it, will they come? Testimonial by successful local host.

Showcase (destination): Hosting International Conventions as a Tool for Building Local Associations

The International Story 14,000 conventions $7 Billion (USD)

Where Meetings Happened in % 10% 18% Source: ICCA % 4%

Size of Meetings in % 26% 20% Source: ICCA %

Competitive Environment: Meetings in Asia in 2004 China = 190 (20.7%) * Australia = 145 (15.8%) Japan = 132 (14.4%) Singapore = 99 (10.8%) Korea = 93 (10.1%) Malaysia = 78 ( 8.5%) Thailand = 64 ( 7.0%) Taipei = 40 ( 4.4%) India = 28 ( 3.1%) New Zealand = 22 ( 2.4%) Indonesia = 14 ( 1.5%) Philippines = 12 ( 1.3%) *China = 104 (11.3%), Hong Kong = 86 (9.4%) Source: ICCA, 2004

Traditional Value Model Marketing Funds Tax Revenues Government Economic Development MGTO Convention Bookings MICE Industry $$$$$$

Alignment of Interests Value Model Medicine Science Education Professions Trade Cultural Professional Community Advancement (DMO) Convention Bookings Hospitality Industry Commercial Vitality Government Priority Areas for Industry Development

Types of Organisations Invited Here Today Medical Scientific Educational Legal Professional Trade Cultural

Medical –Pharmacists –Dentists –Surgeons –Nurses

Scientific and Educational Scientific –Environment (government office) –Science & Technology Council –Assoc. of Science & Technology –Engineers –Social Sciences Educational –Adult education –Language teachers –Students

Legal and Professional Legal –Law Council –Juvenile Delinquency Research Professional –Journalists –Advertising Agents –Banks –Management

Meet in (destination)! Why You Want to Host These Regional and International Congresses

Value to Professional Community 1.Attracts world industry leaders to your community 2.Showcases your community’s innovation, products and expertise to the world 3.Provides your community with access to new technologies and exchange of ideas

Value to Professional Community (Continued) 4. Builds business networks 5. Establishes research links 6. Stimulates export of your community’s services 7. Promotes local and national interest and international cooperation

Value to Professional Community (Continued) 8.Provides forums for education and training 9.Strengthens your community’s professional expertise 10.Builds membership of your association 11.Provides financial benefits to your association

Value to (destination) – Social and Economic Impacts MICE industry growth Return business (tourism) Economic stimulus / Foreign exchange Tax revenues Employment International business and Knowledge profile –Trade & export development –Investment attraction –Expertise development –Research links –Media

Value to (destination) – Continued Induced business development Induced infrastructure development Accommodation supply Urban renewal Increased property values Community development

You Can be a Hero To your association/profession To (destination) for bringing in the economic and social benefits To the International Association because the meeting will be so successful To the international audience at the congress who are going to love (destination)!

Meet in (destination)! You can make it happen.

“Association Day” Why they want to host. How to bid. Do not fear. If you bid it, will they come? Testimonial by successful local host.

ICCA ICCRM: Association Ambassador Programs