Pre Production Concept Story Development Visual Development Technical Direction Production Management

Visual Development & Previsualization Concept Art Character Design Environment & Vehicle Design Key Art & Color Script Pipeline Development

The Players Producers & Production Coordinators Director Art Director Creative Director CG Art Director & VFX Supervisor Head Technical Director Pipeline Technical Director Concept Artists Layout, Modeling, Character Setup/Rigging, Materials, Animation, Lighting, Effects, Compositing Departments Involved

Concept Art Concept artists develop the Director’s vision into sketches and production art. Many of the designs produced during preproduction become explorations into ideas that will never make it into production

Concept Art During the early stages of preproduction artists create concept art as inspiration for the mood and tone of the project. In addition to visual information early concept art describes the size and scope of the project.

Character Design During the character design stage of visual development, the main characters and refined from rough concepts into specific characters with physical and emotional attributes. Shrek was created by William Steig, a cartoon artist who is well known for his work in the New Yorker.

Character Design Color & Materials In addition to designing the shape and physical size,concept artists define the color and material properties of characters and props during visual development

Character Design Visual Effects For Feature Film

Character Design In addition defining the physical attributes of a character, concept artist flesh out character mood and emotions. If the character changes during the script the character art must reflect those changes.

Vehicle Design Concept art for vehicle design can cover any thing from rough suggestive sketches to construction drawings with specific dimensions and details

Environment Design Concept artist will create concept art for environments under strict direction from the art director. Environment design will directly influence any characters or props that are put into the scene in addition to the type of lighting that will be used during shot production.

Environment Design Concept art for environments can be direct reference for materials and modeling, or it can be used to simply suggest mood and atmosphere

Key Art A Concept artist will create key art or what is sometimes called a color key to define the color & mood for a specific sequence or environment. Key art can be also be used to describe position and intensity of lights in the scene.

Color Script The color script is designed to establish the color and mood throughout the entire run of the timeline. Lighting and compositing artist will use the color script as a guide to help reinforce the story though lighting

Research & Development New projects can require new technology and techniques that need to be research and developed by the R&D team before they can be implemented into the current pipeline. This process can in progress even before preproduction has started

Pipeline Test Once Visual Development is nearing completion the project is put through the studio pipeline to find where the pipeline needs to be modified to efficiently handle to the specific needs of the project. Pipeline tests can also determine if certain requirements of the project are not going be possible, and must be modified before production can begin.