Ethical Tea Partnership priorities for the next decade J. Wagurah ETP Regional Manager- East Africa

Who we are Growing non-competitive alliance of 22 tea packers Founded in 1997 Pro-active response to consumer concerns Not-for-profit; not philanthropic Focus on Social standards Related issues which support a healthy and sustainable global tea industry

Aims & objectives Aim –Demonstrate tea is ethically produced –Ensure good conditions for workers in the mainstream tea industry –Harness market forces to drive positive change through trade How? –Robust & independent global programme supported by major buyers –Covers thousands of estates; millions of workers –Marketing & communications programme

22 international tea-packer members

Achievements to date: core activities Global social monitoring programme Focus on remediation Growing programme on ‘capacity building’ Connecting producers with markets

Monitoring – progress to date Over 660 estates monitored Over x monitoring visits conducted Many in their 2 nd cycle of monitoring Over 1600 non-conformances identified Significant proportion have been resolved Working with estates to resolve the rest ‘Graded Certificate’ driving Members buying encourages continuous improvement

What producers have told us … Improve your communication Reduce emphasis on ‘inappropriate laws’ Need help with issues from monitoring What’s the incentive? Reduce duplication

How are we responding? Investment in Regional Manager Programme New ETP Global Standard & approach to monitoring Launch of ‘Producer working groups’ Provide more support for remediation, training & capacity building Investment in new communications strategy Strategic review including partnerships & governance

Monitoring – a new approach What? –One single standard levels playing field for all –Focus resources on priorities For workers, estates, buyers & consumers –Provides protection where laws are weak –Provides a deeper understanding of issues How? –New ETP ‘Global Standard’ –Evolution of current approach –‘Locally adjusted’ Global Standard ETI Base Code + elements of Local Law + TU Agreements Notes areas of good/best practice

Pilot of Standard & global implementation Development of Global Standard & monitoring guidelines Consultation with Stakeholders –Europe & Kenya –Principles, Standards, guidelines & process Pilot programme: Oct 06 – June 07 Feedback from producers & monitors Global roll-out from 2008 Work with selected in-country partners –Utilise issue-specific expertise Programme managed locally by ETP Regional Managers

Offering help to tackle the issues Recruitment of ETP Regional Managers –Currently East Africa, China & Sri Lanka –Recruiting for India & Indonesia –Launch of in-Country ‘Producer groups’ Local representation & debate on priorities Partnering projects with NGOs & IDA’s –Focus training & development aid towards sector priorities

What next? Relationships with other initiatives –Reduce costs & duplication –Improve focus Opportunities for Stakeholder involvement –In-country –Internationally Up-weighted communications programme imminent

In summary ETP is … Commercially driven: Supported & recognised by a growing number of international tea packers Inclusive: For all producers who supply tea to its packer members Market focussed: For consumers everywhere who care that the tea they buy is ethically produced Designed to drive positive sustainable change across the global tea market

The benefits to you Designed for and operated by the Tea trade Monitoring is FREE to Producers Demonstrate operating standards Potential to differentiate from competitors Helps establish & secure business with key Buyers All producers measured equally Access to training and assistance

Ethical Tea Partnership Joseph Wagurah Regional Manager- East Africa C/o Kenya Gatsby Trust First Ngong Avenue ACK Gardens House- 6 th Floor Wing D Direct line /703 Mobile: