Presentation to: 36 Mortimer Street London W1W 7RG th February 2003

Purpose of the Meeting  Introduce Digital View  Explore how can Digital View can add value to S&N Retail  Establish the basis for a long term relationship  Discussion

Why we are looking to meet  Retail: structural changes & normal operational pressures:  ROI focus  Sales: differentiation, engage dynamic consumers  Margins: improved effectiveness  Media: structural changes & normal operational pressures  ROI focus  Impact on dynamic consumers  Seeking improved effectiveness  Major Retailers, like S&N, will at some point exploit the new Media An opportunity for a leading retailer to talk with the leading digital media network enabler ahead of the game

Introduction to Digital View  Leading media communications agency: retail and out-of- home environments.  More than 17,000 Media Solutions installed.  Full service agency:  developing brand & retail campaigns  content & design  installation & support  network management & data services  media sales.  International: operations in UK, HK, US & Canada.

 Digital View are implementing solutions for our retail customers that:  excite, inform and connect them with their target customers  enables enhanced promotional activity  differentiates their stores, driving sales and brand awareness  offers new revenue streams  Digital View’s Retail Media solutions are proven to improve consumer brand associations in-store Digital View’s Retail Media Solutions are already working successfully… Act Media: ” LCD shelf-mounted supermarket promotional displays across Asia

And within the pub and club sector…  Washroom screen media network offering incremental an revenue channel through third party media sales  Strategic placement of screens dedicated to advertising in an uncluttered environment  Specifically created and relevant branded content Male washroom Selection of Current Advertisers

Retail Media Solutions can work on a number of levels  Broadcast is the lowest common denominator  about ambience  about entertainment  about awareness  Narrowcast is about creating customer communities  about addressing specific target groups  about where group and environment meet  is about customer decision support and messaging at PoP – the High Impact Medium  the last yard - key time to influence the consumer  about direct response  about information, education and influencing behaviour  about loyalty and why you as an individual buy

Successful Retail Media Solutions  Solutions that deliver:  the right dynamic content to point of sale  relevant media strategy to satisfy the need  Solutions that use:  the right media to exploit the environment  reliable media platforms  Solutions that are:  scaleable, centrally controlled and updateable  offer full 24 hour client visibility, accountability and central field data analysis  backed up by experienced installation and support

 Drive brand presence, awareness and sales  Change purchasing choices and behaviour  Educate and inform consumers and staff  Improve consistency of brand communication & promotional effectiveness Retail Media Solutions drive sales and differentiation 82% find digital media networks entertaining 66% find them highly innovative 68% discuss them with friends 61% unprompted recall of specific content *Source: DVG snapshot research: Drinks Sector 2002

 Central control and efficiency  Leverage wider media investment  Research & Product Development  Cost-effective staff training mechanism Retail Media Solutions help manage costs

Retail Media Solutions also offer a new revenue stream  Retail channel becoming a focus for advertising spend  S&N: substantial real estate:  captive and “influence-able” footfall  An attractive media asset  Mix of S&N and 3 rd party brands  Revenue Example  100 venues: 5 screens per venue  12 slots per advertising loop  £60 per slot per month  2 slots reserved for S&N Retail use  500x10x60x12 = £3.6M pa  Payback: 5 months x 4 slots x 60  Significant, scaleable, good ROI

 Strategic placement and mix of screens  Integrated into design of the venue  Tailored for different consumer groups and geographical areas  Designed to promote specific products and services  Capable of generating considerable advertising and sponsorship revenue Table top displays or booking systems Wine selector decision support tool Vending machines The principles of an S&N Retail Media Solution Washroom Media

Summary Proposition – An Integrated Retail Media Solution  S&N Retail is looking for solutions that:  excite and inform consumers  connect them with different target communities  drive revenues and returns  manages costs  Digital View provides solutions that integrate:  an understanding of client priorities  relevant content and design  central control and accountability  one-stop network management  media sales capability