Reference Points
Trainer Story
Opinions Vs Facts 90% are OPINIONS ….come from hearing, seeing, experiencing, etc. Do Not Take Them Personally 10% are FACTS
OBJECTION HANDLING “I DON’T KNOW ABOUT THAT, ALL I KNOW IS…………FACTS”
Facts Mark Hughes Story Testimonials – Yours & Others Stable Company – 32 years in business 81 Countries and expanding 60 Million people using products worldwide 2011 – $5.4 Billion in sales Vision for Future - $10 BILLION
Corporate Office at the L.A. Live Nokia Center
Mark Hughes Cellular U.C.L.A.
Herbalife’s New U.S. Manufacturing Facility
HERBALIFE TOP Athletes
ARE WE EATING WELL? 70% of Deaths are from - HEART DISEASES - CANCER - STROKE 70% of all Doctor’s office visits are from Diet-Related conditions The #1 Complaint is FATIGUE 50% of these Deaths are Diet related
Drugs Vs Nutrition DRUGS Drugs are chemicals made in labs Drugs need FDA approval Drugs are for sickness NUTRITION Nutrition comes from Food Herbalife products are isolated nutrients from Beans, Grains, Fruits, Vegetables & Herbs Herbalife is for Wellness
What Does Body Need PROTEINS CARBOHYDRATES ESSENTIAL FATS VITAMINS MINERALS FIBER HERBS & BOTANICALS WATER HERBALIFE
Diet Vs Herbalife Standard American Diet High in Calories High in Salt High in Sugar High in Fat High in Bad Carbs High in Animal Proteins (high fat, bad cholesterol) Low in Fiber Low in Nutrition Herbalife Low in Calorie Low in Salt Low in Sugar Low in Fat Balanced Good Carbs Balanced Plant Proteins (low fat, good cholesterol) High in Fiber High in Nutrition
SAFETY – Are The Products Safe MEGADOSAGE Law WARNING TOO MUCH = WARNING LABELING Law WARNING NOT FOR YOU = WARNING
Packaging your Story
Keep it short: - Before - Action - Result If it’s not important to say, it’s important not to say it!
CALL TO ACTION Practice With TWO Other People In The Weekend: “I DON’T KNOW ABOUT THAT, ALL I KNOW IS…………FACTS”