David McDonald, Ph.D. Director of Emerging Technologies April 22 nd, 2007 AACSB Presentation Changing Modes Curricula and the Role of Technology

Seven New Realities for Educators (Lee Rainie – Director, Pew Internet and American Life Project) Expectations of the Next Generation of Students

Truth 1 Media and Gadgets are a Ubiquitous Part of Everyday Life.

Young Adults (18-29) 43% of young adults listen to radio on devices other than radios. The old perception of media content delivery is forever change − computers (76%), laptops (34%), iPods, (35%), cell phones (13%)

20% of young adult TV viewers occasionally watch shows on something other than TV sets – computers (70%), laptops (36%), cell phones (16%), iPods (7%) Young Adults (18-29)

13% of young adult internet users have placed a phone call via the internet 19% have used webcams to connect with others in remote locales Young Adults (18-29)

Truth 2 New gadgets allow people to enjoy media, gather information, and carry on communication anywhere

Mobile Devices Young Adults vs. Us (> 29…Sorry) 73% of adults own cell phones 77% of young adults own them

Mobile Devices 55% of adults own digital cameras 62% of young adults own them 51% share photos on the internet

Mobile Devices 30% of adults own laptops 53% of college students own laptops 34% log on wirelessly

Truth 3 The Internet (especially broadband) is at the Center of the Revolution

Broadband Makes Video a Big Part of the Internet Story 66% of broadband users have watched online video 44% have watched YouTube videos

Truth 4 Different People Use the Internet in Different Ways

Differences by Gender Men > Women Be online on a typical day Use wireless devices/connections Get news/politics Search on hobbies Browse for fun Online banking, auctions, stock trades Job-related research Swap music files Sports Create content Use dating sites Access adult content Women = Men Use search engines Check weather Games Research/buy products Store/display photos Use online invitations Woman > Men Appreciate and instant messaging Health information Religious information Seek online support Research travel Probe genealogy Maps/directions

Differences by Generation Young Instant message Games Watch video Wireless Dating Housing New jobs P2P services Play games Cultural information Rate things Adult content Gen X / Boomers Transactions Get news / politics Health Job-related research Information for new jobs Religious information Seek online support Seniors Weather Get maps directions Research travel

Differences by Race/Ethnicity Whites Be online Broadband Wireless / PDAs Perform most kinds of transactions Get news/politics Do job-related research Create content Seek hobby information Listen to audio/watch video African-Americans Information for new jobs Information for new housing Browse for fun Religious information Play games Cell phones Latinos Access cultural content Download/share files Instant message Get sports information Research travel Cell phones

Truth 5 Multi-tasking is a Way of Live for the Coming Generation “In the not-too-distant future, many people will find it almost inconceivable to do only one thing at a time” − The Attention Economy, Davenport & Beck

Prepare for the Next Generation NOW Source: The Kaiser Foundations

Truth 6 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

Content Creation Young Adults vs. Us (> 29…I Already Apologized!) 39% of young adults share their own creations online, such as artwork, photos, stories, or videos 22% of online adults have done this

Content Creation 33% have created or worked on Web pages or blogs for others, including those for groups they belong to, friends or school assignments 13% of online adults do this

Content Creation 27% of young adults report keeping their own personal webpage 14% of online adults have their own page

Content Creation 55% of young adults have created their own profile on a social network site like MySpace or Facebook 20% of online adults have such profiles

Content Creation by Age

Truth 7 Everything Will Change Even More in the Coming Years

The J-Curve Laws Computing power doubles every 18 months Moore’s law Storage power doubles every 12 months – disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law –Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

What’s This All Mean? − What the New MBA Expects Web 2.0 Podcasting (video) Ubiquitous computing Virtual Worlds High bandwidth networks

There’s Portals, Then There’s Web 2.0 Portals A collaborative environment that connects people, teams, and information A social network designed for viral growth Supports blogs and podcasts for each course Allows students to easily create their own Web site (drag-and-drop components known as “wiki s ”)

Web 2.0 Portals Support two-way “alerts” and “invitations” Students are notified when faculty make a change to their course Web sites Faculty are notified when a student uploads an assignment Group support Students within a group may share the same opened document Version control for static docs Vidoip and Voip Document libraries for case studies, assignments, etc.

Approaches Taken by Universities Who Have Adopted Web 2.0 Vendor-driven (e.g., MS Sharepoint Portal) Pros Cons Support Initial expense Rigorous testing Resistance by your IT Dept. Familiarity by students Generic, not specifically designed for Used in the business world higher educational institutions Integrates easily with the applications currently in-place Johns Hopkins, Emory, Wake Forest, Stanford, Berkeley and UNC

Approaches Taken by Universities Who Have Adopted Web 2.0 Open-Source Organizations Pros Cons Free No such thing as a “free lunch,” Contains most of the 2.0 features Requires costly programmers to maintain Use by other higher education sites Comes with no training Familiar to many transfer students No warranty or QOS guarantees Support an open-source version of Not used in the business community MS Office Harvard, Dartmouth, U. of Mich., MIch. St, U. of Arizona, ASU, (U. of California (various campuses), and many others

PodCasting Today Means Video Apple Computer has the first mover advantage Although iPods are not necessary iTunes U – a good alternative PodCasts – Best Practices Keep them short (5-10 Minutes) Off-load the work to students Remove boundaries a.Do not allow faculty to have individual ownership of Podcasts. Do not allow for the copyrighting of materials Start Small

Ubiquitous Computing Embedded computer chips are smaller and more powerful Their growth is an exponential corollary of Moore’s Law Increase power has led to a number of new interface devices iPods Mobile phone w. video capability Computing devices in cars “Smart” homes Video in elevators, airports, etc.

Virtual Worlds Business Week, ComputerWorld, Atlanta Journal Constitution, CNN, and the listserv for CIOs from institutions of higher education have all extolled the virtues of Second Life

Virtual Worlds Students create “Avatars” allows for inexpensive global navigation Easy-to-use interface Fun/easy to use Free to students Sparks students’ imaginations

High-bandwidth Networking The U.S. Government has mandated they will conduct all business through the “new” Internet by 2008 (realistically, this will slide to 2010) The 100 GigBps Ethernet will be fully deployed by 2010 (ComputerWorld, Jan. 29) Speeds are currently 2000 times that of the current Internet The backbone networks are in-place The “last-mile” will ultimately determine adoption rate Fiber eventually will come to the desktop

What Are the Implications? Time and space no longer become an issue “Live” connections with anyone/anywhere in the world Synchronous connectivity will no longer have latency issues Wireless technology is keeping pace IBM research has developed a 600+Mbps chip for wireless communication Interfaces will radically change Voice and video recognition will be commonplace 3D content becomes a reality