1. When Libraries Get Social: How tech-savvy teens are shaping library culture 2.23.07 Mary Madden Pew Internet & American Life Project Florida State University College of Information

2. When Libraries Get Social February 23, 20072 Way back in 1993, the internet was… “headless, anarchic, million-limbed” and “spreading like bread-mold” - Bruce Sterling

3. When Libraries Get Social February 23, 20073 Internet Marketing 101 Why use the internet? Freedom Free information and communication tools It belonged to everyone and no one These are some of the same values we associate with libraries…

4. When Libraries Get Social February 23, 20074 Libraries are the living internet… Libraries are connected nodes of information and community exchange that we use to communicate, collaborate, share resources and preserve knowledge.

5. When Libraries Get Social February 23, 20075 Internet and Broadband Adoption 1996-2006 All internet - 147 mill. Broadband - 83 mill.

6. When Libraries Get Social February 23, 20076 Internet Access at Libraries 98.4% of public library branches in the U.S. now offer public internet access 63.3% of public library branches offer connection speeds of greater than 769kbps http://www.ii.fsu.edu

7. When Libraries Get Social February 23, 20077 Where do teens go online? 89% of online teens have access at home 75% have internet access at school 70% go online from a friend’s or relative’s house 50% have gone online from a library 9% go online from a community center or house of worship

8. When Libraries Get Social February 23, 20078 Libraries & Teens Teens need libraries, but are among the least likely to recognize what they have to offer. OCLC study finds that teens and college students consider search engines a better “lifestyle fit” for their information needs. While more than 50% described search engines as a perfect information source, just 17% described libraries this way. Teenagers are increasingly becoming library immigrants in a land of library natives.

9. When Libraries Get Social February 23, 20079 Social Computing: Where Teens and Libraries Meet Teens  Technology  Libraries Using technology to connect to people and information

10. When Libraries Get Social February 23, 200710 Social Networking & Libraries

11. When Libraries Get Social February 23, 200711 Libraries 2.0

12. When Libraries Get Social February 23, 200712 Today’s Teen – Born 1990 Personal computers are 15 years old Tim Berners-Lee writes World Wide Web program

13. When Libraries Get Social February 23, 200713 Today’s Teen – First Grade 1996 Palm Pilot goes on the market

14. When Libraries Get Social February 23, 200714 Today’s Teen – Fourth Grade 1999 Sean Fanning creates Napster

15. When Libraries Get Social February 23, 200715 Today’s Teen – Starts Middle School 2001 Wikipedia - 2001

16. When Libraries Get Social February 23, 200716 Today’s Teen – Middle School 2001

17. When Libraries Get Social February 23, 200717 Today’s Teen – Middle School 2003 Skype - 2003

18. When Libraries Get Social February 23, 200718 Today’s Teen – Starts High School 2004 Podcasts – 2004

19. When Libraries Get Social February 23, 200719 Today’s Teen – Sophomore Year 2005 YouTube – 2005

20. When Libraries Get Social February 23, 200720 Today’s Teen – Junior Year 2006 The Year of MySpace: More than 100 million accounts created Third most popular site in the U.S. (after Yahoo and Google) 55% of online teens use social networking sites Of those who use social networking, 48% log on to the sites at least once a day or more

21. When Libraries Get Social February 23, 200721 What are teens doing on SNS? Reinforcing pre-existing relationships –91% stay in touch with friends they see a lot –82% stay in touch with friends they rarely see in person Meeting new people & flirting –49% make new friends (more for boys, less for girls) –17% flirt (mostly older boys – 29% of them flirt vs 13% of older girls)

22. When Libraries Get Social February 23, 200722 Communicating on SNS The profile as a switchboard for social life: –84% post messages on friend’s wall or page –82% send private messages to a friend –76% post comments to a friend’s blog –72% make plans with friends –61% send a bulletin or mass message to all friends in the system –33% wink, poke, give e-props or kudos to friends

23. When Libraries Get Social February 23, 200723 All the world is not a stage… 66% of all teens with profiles online have in some way restricted access to it – includes hiding it completely, taking it down, or making it private 77% of profile-owning teens have a profile that is currently visible online –Of those with a visible profile, 59% say only their friends can see their profile. –40% say anyone can see their profile

24. When Libraries Get Social February 23, 200724 Teen Reality #1 Teens are technology-rich and enveloped by a wired world: 83% of all teens say that “most” of the people they know use the internet 10% say that “some” of the people they know use the internet. Just 6% say that very few of the people they know use the internet.

25. When Libraries Get Social February 23, 200725 Teen Reality #2 Mobile gadgets allow them to enjoy media and communicate anywhere 84% report owning at least one personal media device: a desktop or laptop computer, a cell phone or a Personal Digital Assistant 44% say they have two or more devices

26. When Libraries Get Social February 23, 200726 Laptops 32% of teens own laptops 30% of adults own laptops

27. When Libraries Get Social February 23, 200727 MP3 Players 45% of teens own MP3 Players 20% of adults own MP3 players CBSMarketwatch survey 6.13.06

28. When Libraries Get Social February 23, 200728 Teen Reality #3 Teens are multimedia multi-taskers: Multi-tasking is a way of life – and people live in a state of “continuous partial attention” --- Linda Stone

29. When Libraries Get Social February 23, 200729 Kaiser Family Foundation, Generation M, March 2005

30. When Libraries Get Social February 23, 200730 Kaiser Family Foundation, Generation M, March 2005

31. When Libraries Get Social February 23, 200731 Teen Reality #4 Teens know that ordinary citizens can be publishers, movie makers, artists, song creators, and storytellers 57% of online teens have created some kind of content for the internet

32. When Libraries Get Social February 23, 200732 33% of online teens share their own creations online, such as artwork, photos, stories, or videos Sharing Creative Work

33. When Libraries Get Social February 23, 200733 32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments Working for Others

34. When Libraries Get Social February 23, 200734 22% report keeping their own personal webpage Personal Webpages

35. When Libraries Get Social February 23, 200735 19% have created their own online journal or blog Creating a Blog

36. When Libraries Get Social February 23, 200736 Remixing 19% of all online teens say they remix content they find online into their own artistic creations 35% of teen bloggers remix content

37. When Libraries Get Social February 23, 200737 Teen Reality #5 Today's online teens have grown up amidst the chaos of the digital copyright debate, and it shows

38. When Libraries Get Social February 23, 200738 Impact and Implications Those who have grown up with interactive media want to manipulate, remix, and share content. Ideas about intellectual property and fair use change They expect to be in conversation with other creators.

39. When Libraries Get Social February 23, 200739 Impact and Implications Conversations, research, and learning never end Expectations about another’s “availability” change and spontaneous communications increase Teens hope they can get help from peers and teachers and librarians whenever they need it

40. When Libraries Get Social February 23, 200740 The library of the future is… Web-enabled and participatory Valued as a physical space Made of people!

41. When Libraries Get Social February 23, 200741 Thank you! Mary Madden Senior Research Specialist Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 mmadden@pewinternet.org 202-419-4500