Ralph Lauren 1967-Present By: Keilani Fite. Who is Ralph Lauren?  Born Ralph Lifshitz  Oct.14,1939 Bronx, New York  Product Lines  A. Rivets & Co.

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Presentation transcript:

Ralph Lauren 1967-Present By: Keilani Fite

Who is Ralph Lauren?  Born Ralph Lifshitz  Oct.14,1939 Bronx, New York  Product Lines  A. Rivets & Co.  Never went to designer school “I believe in clothes that last, that are not dated in a season. The people who wear my clothes don’t think of them as fashion.”

 Wide Ties  Men’s wear, Polo (English classic and traditional American)

History & Fashion  The Hippie Movement – Braless ladies – Bell-bottom Jeans – Tie die – Headbands – Suede Mini-skirt

 Women’s Line  Eyewear (1974)  Boys wear and fragrances

History  Economy Approved  David Bowe & Roxy Music  Man walking on the moon  Disco became Popular

Fashion  High-Waisted Denims decorated with rhinestones  Halter tops  Astronaut-style outfits  3 piece suits  Jumpsuit

 Girl’s wear  Footwear  Extensive Home collection

History  Western economic Boom  Ronald Reagan became President  Berlin wall came down

Fashion  Brand names became status symbols  Women: Full jacket sober suit  Shoulder pads

1990 Scarves Hosiery Sleepwear Luggage Leather Goods Jewelry

History  Pollution Prevention Act passed  Official end of the Cold war  World trade center bombed

Fashion GrungePreppy Hip Hop Style

Designs Fall 1981 Fall 1982

Designs Fall 1983

Present Notorious Love Rugby

Significant to the History of Fashion  Polo brand  All American Look & Lifestyle “He wants people to sleep in his sheets, dry themselves with his towels, splash his paint on their walls, and then curl up in his furniture.”

Inspirational Influences  Creative bold ideas  Worked twice has hard  40 years of business  New brands of clothing  Word of mouth

References  Ralph Lauren, Encyclopedia of World Biography, Thomas Gale,a part of the Thomas corporation.   Ralph Lauren,unknown,Market week,sep.4,2008. Pg.3  Fortune:It’s Ralph’s world. John Brodie, Fortune, New York: sep.17,2007, vol.156. Iss.6. Pg.64  Trachtenberg, Jeffrey A. Ralph Lauren The Man Behind the Mystique. Canada: Little, Brown & Company,1988 