1. WHY CLOTHES? Needs And Personal Factors

2. COMFORT

3. PROTECTION AND SAFETY

4. MODESTY

5. CAREER

6. IDENTIFICATION

7. CULTURE

8. CLIMATE

9. MEDIA INFLUENCES

10. DECORATION

11. PEER INFLUENCES

12. STATUS Position or rank within a group.

13. RELIGION

14. OCCASION

15. BODY TYPE

16. STYLE Refers to the DESIGN of a garment. The shape of a garment that makes it easy to recognize. Straight, A-line Double breasted jacket Cap sleeve, raglan sleeve

17. FASHION A particular style that is popular at a given time. What is “in”. Clothes, hair, music, foods, etc. 1985

18. FADS Something new in fashion for only a short period of time. 1920’s 1940’s 1950’s1960’s 1970’s 1980’s 2005 ?!?!

19. CLASSIC A traditional style that stays in fashion for a long time. Blazer jacket, blue jeans, cardigan sweater, polo shirts

20. Fashion Cycle

21. FASHION CYCLE Born: someone begins to wear it (celebrity, magazine, peers) Matures: many people start to wear it Decline: style is overused and becomes boring Fast fashion cycle = FAD Slow fashion cycle = TREND