QVC Corporate Site Creative Strategy Presentation April 4,

Before we begin, the thoughts and strategy in this presentation are born from ‘Real Relationships’ + ‘The QVC Story’ + ‘Moments of Truth’ from QVC’s Essence, Vision & Mission presentation as well as our review of the credentials deck, investor conference presentation, vendor summit presentation, the corporate messaging blueprint and interviews with stakeholders

(Which, y’know, of course they should.)

Anyway,

We are making a new corporate website.

Why are we making a new corporate website?

(Besides the obvious.)

We are making a new corporate site to get:

Customers

We are making a new corporate site to get: Customers Vendors

We are making a new corporate site to get: Customers Vendors Employees

We are making a new corporate site to get: Customers Vendors Employees Investors

We are making a new corporate site to get: Customers Vendors Employees Investors International Prospects

We are making a new corporate site to get: Customers Vendors Employees Investors International Prospects Reporters

We are making a new corporate site to get: Customers Vendors Employees Investors International Prospects Reporters Non-profits

To think:

Wow.

QVC is a thriving, progressive global retail and commerce leader.

Wow. QVC is a thriving, progressive global retail and commerce leader. They have something great to offer.

Wow. QVC is a thriving, progressive global retail and commerce leader. They have something great to offer. And I want to be a part of it.

More specifically:

Customers:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them.

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them.

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work.

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work. Investors:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work. Investors: QVC is a solid investment for me and my clients.

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work. Investors: QVC is a solid investment for me and my clients. International Prospects:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work. Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country.

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work. Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country. Reporters:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work. Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country. Reporters: QVC has an amazing story that I want to tell.

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work. Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country. Reporters: QVC has an amazing story that I want to tell. Non-profits:

More specifically: Customers: QVC is fun, they have awesome products and I can trust them. Vendors: QVC is a great opportunity for my brand. I’d love to work with them. Employees: QVC seems like an incredible place to work. Investors: QVC is a solid investment for me and my clients. International Prospects: QVC’s business model will work in my country. Reporters: QVC has an amazing story that I want to tell. Non-profits: QVC is a good corporate citizen and committed to the community.

So, what’s the single most compelling idea that will get all those groups...

Customers Vendors Employees Investors International Prospects Reporters Non-profits

...to think those things?

What’s the story?

Well, this is a corporate site...

…so we could use numbers.

$9 billion in business 5th biggest e-commerce retailer 3rd biggest mobile retailer 290 million homes reached 12 channels 1.5 million likes 8 countries

(Those are some big, flashy numbers.)

(But, where did they all come from?)

They came from customers.

From people.

They came from customers. From people. From relationships.

Relationships born of and built around a shared passion for shopping.

And that,

—relationships—

is the single most compelling idea for the corporate site.

Because without relationships...

REAL RELATIONSHIPS

...there is no QVC.

So,

The single most compelling idea, (aka the story):

The single most compelling idea, (aka the story): QVC.

The single most compelling idea, (aka the story): Developing, nurturing and furthering real relationships built around a shared passion for shopping. QVC.

But, real relationships don’t just materialize out of thin air.

They take work.

Hence,

Develop Nurture Further

Develop Nurture Further As in beginning new relationships on the right foot.

Develop Nurture Further As in taking care of current relationships.

Develop Nurture Further As in continually looking for innovative ways to strengthen and improve relationships.

Because for QVC, building relationships builds business.

$9 billion in business 5th biggest e-commerce retailer 3rd biggest mobile retailer 290 million homes reached 12 channels 1.5 million likes 8 countries

And any good relationship has to have a shared passion.

And in our case, that shared passion is...

SHOPPING!

Of course shopping to us means much more than just buying something.

It’s discovering. It’s active. It’s delighting. It’s social. It’s fun.

Really fun!

So, to that end, the corporate site is going to take more than a paragraph about QVC’s history and links to a few annual reports.

It’s going to take technology, dynamic content and participation.

It’s going to take “reimagining the worlds of shopping, entertainment and social as one.”

(Not to mention reimagining what a corporate site can be.)

And those words...

Develop Nurture Further

…give us a straightforward criteria by which to judge for the QVC corporate site. work/creative/ideas

Does the IDEA develop, nurture or further a real relationship?

YES! Does the IDEA develop, nurture or further a real relationship?

YES! Do It Does the IDEA develop, nurture or further a real relationship?

YES!NO! Do It Does the IDEA develop, nurture or further a real relationship?

YES!NO! Do It Does the IDEA develop, nurture or further a real relationship? Don’t Do It

So, why should people believe this message?

Developing, nurturing and furthering real relationships built around a shared passion for shopping. QVC.

Well,

QVC demonstrates this by… Surprising and delighting the QVC community and encouraging the experience of discovery Bringing unique and interesting products to life by telling the stories behind the products Pioneering the next generation of retailing by converging shopping, entertainment and social Building a highly engaged shopping community, being naturally social and fully leveraging social media Curating an ever-changing mix of exclusive, high-quality and innovative products for its customers Valuing the energetic, passionate employees and leaders who make QVC a dynamic organization Offering rewarding, long-lasting careers by motivating employees to cultivate their strengths and follow their own path Celebrating the energy and diversity of its employees Securing a best-in-class, visionary leadership team with a breadth of experience and proven success Being a consistent and solid long-term investment Giving investors confidence by being both agile and stable to generate steady, consistent global growth Having a proven business model that is scalable and can extend into new markets worldwide Maintaining a consistent brand across all international markets in which it operates Collaborating with other businesses, vendors and the community and being a good corporate citizen Cultivating mutually beneficial, long-lasting relationships with vendors by giving them a unique opportunity to tell their story and showcase their products on a powerful multi-channel platform Demonstrating care about people, the community, and the planet through action Dedicating itself to the responsible sourcing of products

All in an honest, human, progressive, and energetic tone.

That’s why.

And why...

Customers Vendors Employees Investors International Prospects Reporters Non-profits

...will think...

Wow. QVC is a thriving, progressive global retail and commerce leader. They have something great to offer. And I want to be a part of it.

…after they have interacted with the site.

So, in summation:

Develop.

Develop. Nurture.

Develop. Nurture. Further.

It’s just that simple.

And challenging.

(Now let’s get out there and sling some 0s and 1s!)

Thank You.