UPDATE December 2008 JENNY GRIFFITHS Project Director

THE STORY Origins scoping for defined registration 2003 Report 2005 – see Judy’s briefing 2006 RSPH convened meeting of national public health organisations Collaboration formed two years ago – RSPH, FPH, IHPE, UKPHR £50k Depts. Of Health funding New RSPH launched October 2008

AIMS OF THE COLLABORATION 1.Advocacy for specialised health promotion 2.Support for workforce

COMMUNICATION AND INVOLVEMENT PROCESSES Website - to be transferred to RSPH website Feb 09 and improved please join Database of c. 500 – please join E-bulletins Annual conferences – 3 rd on 3 February 2009 Stakeholder forums and groups – 3 this year Papers/articles in journals and newsletters

ADVOCACY Aim to ensure national infrastructure support reinstated & embedded at local level Key role of new merged RSPH – “Vision, Voice and Practice” Position paper on the ‘State of the Health Promotion Workforce’ – April 2008 – Formally considered by FPH Board Enhanced links with IUHPE

RSPH Health Promotion Awards organisational excellence Launched 2008 to recognise organisational excellence in health promotion and community well-being Submission of portfolio and peer review Developed in partnership with 1 st 5 Award Winners – North Lancs, Sefton Partnership, NE Essex, Plymouth, Rotherham express interest now 2 nd wave 5-6 sites express interest now

ADVOCACY & WORKFORCE SUPPORT Membership of UK Public Health Workforce Programme Board – Implementing the Public Health Skills and Career Framework launched early 2008 Membership of Faculty Practitioner Development Working Group (2008) – Education, training, assessment mechanisms for ph practitioners, retrospective and prospective – Continuing professional development

SUPPORT FOR WORKFORCE II RSPH supports health promotion academics forum Academic input to work programme

UK PUBLIC HEALTH REGISTER Consultation on the regulation of ph practitioners 1 November to end February Recent e-bulletin from StF Important that you respond Important that you respond Both standards and processes Shaping the Future closely involved

DEVELOPMENT OF MATERIALS 1.Framework for ethical health promotion with SHEPS Cymru 2.Social marketing for health and specialised health promotion 3.Why theory matters 4.Commissioning and health promotion (Richard Shircore) 5.Flyer for advocacy for hp with key stakeholders, e.g. ADsPH, DH

I: A FRAMEWORK FOR ETHICAL HEALTH PROMOTION With SHEPS in Wales (Will Beer), and thanks to Jackie Green Restate the values base Guidance for all – not just specialists Not a code of professional practice or conduct Definitions and ways of working Issues: paternalism vs individual freedom, empowerment model, stewardship

A Framework for Ethical Health Promotion contd. Statement of values and principles – Generic ethical principles – Terminal values (goals) – Instrumental values (ways of working) Short statement of principles of professional practice

STRONGER TOGETHER – WEAKER APART WEAKER APART II: SOCIAL MARKETING FOR HEALTH AND SPECIALISED HEALTH PROMOTION

Why? Discussion document September 2008 Workshop at World Social Marketing Conference Separate development for historical reasons Test whether we might be able to – Improve practice – Make more effective use of resources – Improve health and reduce inequalities Through working together

HP and SM - Issues Both SHP and SMH Can be misunderstood Have an image problem Have caricatures and stereotypes Are broad churches Are dynamic fields of practice Have a range of quality of practice

HP and SM – Common Ground Both focus on changing behaviour Some shared underpinning knowledge and theory, e.g. behaviour change, health education No fundamental distinction regarding ‘upstream’ and ‘downstream’ approaches Whole system solutions Use of research and evaluation

Next steps on HP/SM please respond Consultation until Christmas – please respond International interest New document in the spring Discussion with Dept. Of Health Also response to NOS for Social Marketing consultation

III: WHY THEORY MATTERS Thanks to Jackie Green The importance of theory to health promotion Explanatory and predictive – helps to answer the key questions in planning programmes – an important form of evidence Briefing paper to share with public health colleagues to explain value of theory and justify time spent considering it

IV: MAKING THE MOST OF SPECIALISED HEALTH PROMOTION Draft briefing for policy makers, leaders and managers For potential/actual ‘champions’ Attempts to: – State importance of SHP and must not be lost in MDPH – Describe what HP is – Why it is successful and what HP specialists do – Explain why a specialised workforce is still needed

THE FUTURE – I Develop regional networks... Strengthen involvement of other UK countries More advocacy activity - ? Champions Network Complete commissioning project (R. Shircore) More ‘theory into practice’ activity

THE FUTURE – II Continued involvement with practitioner development work (FPH, UKPHR) HP Awards 2 nd wave More work with National Social Marketing Centre/Dept. Of Health Depends on Dept. Of Health funding HP specialists and practitioners need to join our organisations HP specialists and practitioners need to join our organisations