Corporation Introduction I. Teaching Aims 1. Enabling the students to understand the aspects from which we may introduce a company. 2. Enabling the students to understand the purpose of corporation introduction is to arouse the potential business. 3. Enabling the students to grasp the basic patterns to introduce a company from the various basic aspects.

II. Principals highlighting the achievements mission and philosophy services or products the name and address special care uniqueness general information II general information I

III. how to introduce a company (1) What kind of company is yours? (2) How long has your business been in existence? (3) Where are you located? What geographical advantage do you have? (4) How large is your business? (5) In what way are you especially strong? (6) How are you committed to the customers?

IV. Useful expressions 1. History and Development X was founded in… The development of X can be traced back to… X has… subsidiaries across the country. X has set up branches or joint ventures in… X has established steady business relations with clients in… countries.

2. Ownership and Scope state owned enterprise mainly engaged X is a private companyspecializing in The scope of X is as follows: X’s business line covers:

3. Location and Accessibility conveniently located/situated in… about… minutes' walk/drive from the airport/station/downtown. X is easily accessed by road and rail..

4. Principle of a Company The guiding principle of X is… X aims principally at… The company will follow its motto… We will persist in the principle of… X has adopted a consistent policy of….

5. Strength is staffed with personnel qualified in… boasts modern facilities and experienced staff. Xis noted for its strong capability in… has earned recognition as…

V. Example Shanghai Power Electric CO., LTD is a High-Tech joint venture invested by SIA Group and Shanghai Hujiang Electric Science & Technology Ltd. It is located in Pudong New Area, about 15 minutes’ drive from Pudong Airport.

Power is a prestigious technological organization in the area of electrics in China and has over 20 Senior Engineers and over 300 Junior Engineers. It is provided with the first-class R&D resources and obtained Science & Technology Progress Award many times within approximately 50 years. Power has built up an effective management system and established a high efficiency quality control system according to ISO9000 in order to ensure continuous development of the company

“Surviving based on the quality of products; Developing based on R&D and exploiting market by maintaining high service level” is its management guidance. They would be able to do every single piece of work perfectly and completely exert their strengths in terms of technical support and after-sale services in order to totally meet their customers’ needs and wants.

VI. task Find online a company you know or get interested in Make a company introduction according to basic information and company introduction structure You are allowed 1o minutes for preparation Showtime for 3-5 min for everyone (you cannot refer to your script)