Module 2: Idea generation

2 Where do great ideas come from? Revolutionary Problem Solving Evolutionary

3  Simple solution to a common problem  Task based  Make life easier/ more enjoyable Problem-solving ideas

4  Problem: Missing or snoozing your alarm and waking up late in the morning  Key insight: you wake-up, but don’t physically get up  Solution: a social alarm, where your BuzzerBuddy reminds you Problem-solving example

5 Evolutionary ideas

6  Question: People read newspapers and use news apps. How can this experience be improved?  Answer: A free, fast, convenient, and easy way to browse news articles, allowing you to quickly scan the news you want to see, before diving into the full article. Evolutionary example

7  Game changing  Few and far between  Inspired by new innovations in hardware functionality Revolutionary ideas

8 Revolutionary example

9 Where do I start? Interests and passions Current apps, platforms and features Daily routinesFriends, family and community Web

10 Think big!

11 Big issues – small problems Hobby/interest – 5-a-side football I want to find out when my local pitches are available I want to find replacement players at short notice Issue – Health How do I know if I’m overweight? How can I eat healthy? How do I make sure I keep exercising? Daily routine – Before school I want to wake up on time I want to know my quickest route that day

12 Problem mapping FamiliarFrequentSpecific IrritantExpensive Unpredictabl e

13 Mini elevator pitch My team, [team name], is developing [platform idea] to help [target audience] [solve a problem] [with secret sauce]

14 Elevator pitch: Buzzer Buddies Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]